{"id":518,"date":"2025-06-30T04:20:02","date_gmt":"2025-06-30T04:20:02","guid":{"rendered":"https:\/\/lightseagreen-elephant-427819.hostingersite.com\/?page_id=518"},"modified":"2026-04-07T22:50:13","modified_gmt":"2026-04-07T20:50:13","slug":"seo-and-geo","status":"publish","type":"page","link":"https:\/\/vandelay.es\/en\/seo-and-geo\/","title":{"rendered":"SEO and GEO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"518\" class=\"elementor elementor-518\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-404b66e e-flex e-con-boxed e-con e-parent\" data-id=\"404b66e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c873b79 e-grid e-con-full e-con e-child\" data-id=\"c873b79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d31940 e-con-full e-flex e-con e-child\" data-id=\"8d31940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-198a1ab elementor-widget elementor-widget-heading\" data-id=\"198a1ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Web Positioning in Barcelona: SEO that generates clients, not just traffic<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364f274 elementor-widget elementor-widget-text-editor\" data-id=\"364f274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vandelay is a web positioning agency in Barcelona that works with a clear objective: that your business appears in Google when your potential clients search for you.<\/strong> We don't sell positions or promise guaranteed rankings. What we do is build a solid, measurable and results-oriented SEO strategy.<\/p><p>If you manage a company in Barcelona or anywhere in Spain and you need your website to work for you 24 hours a day, you are in the right place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b36322 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3b36322\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/api.leadconnectorhq.com\/widget\/bookings\/reunnion-vandelay-web\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request free diagnosis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c209199 elementor-widget elementor-widget-image\" data-id=\"c209199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/vandelay.es\/wp-content\/uploads\/elementor\/thumbs\/HZs43TjdTokhytlF9K_y4-r8ih7hk9k6tfmo5b0f1ttt4hzd8afrpdc3m3y3qp9s.png\" title=\"HZs43TjdTokhytlF9K_y4\" alt=\"HZs43TjdTokhytlF9K_y4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fea1b e-flex e-con-boxed e-con e-parent\" data-id=\"62fea1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce6aac elementor-widget elementor-widget-heading\" data-id=\"4ce6aac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our SEO methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a12f567 elementor-widget elementor-widget-html\" data-id=\"a12f567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n    INSTRUCCIONES PARA ELEMENTOR:\r\n    1. Arrastra un widget de \"HTML\" a tu p\u00e1gina.\r\n    2. Copia y pega todo el siguiente bloque de c\u00f3digo (<style> y <div...>) dentro del widget.\r\n    3. Para el fondo, selecciona la SECCI\u00d3N de Elementor que contiene este widget, ve a la pesta\u00f1a\r\n       Estilo > Tipo de fondo, y elige un color oscuro o una imagen de fondo como en tu ejemplo.\r\n-->\r\n\r\n<!-- Estilos CSS para la secci\u00f3n -->\r\n<style>\r\n    \/* Importa la fuente Unbounded desde Google Fonts *\/\r\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Unbounded:wght@700&display=swap');\r\n\r\n    .seo-process-section {\r\n        max-width: 1200px;\r\n        margin: 60px auto;\r\n        padding: 20px;\r\n        position: relative;\r\n    }\r\n    \r\n    \/* La l\u00ednea horizontal de la l\u00ednea de tiempo *\/\r\n    .seo-process-section::before {\r\n        content: '';\r\n        position: absolute;\r\n        left: 5%;\r\n        right: 5%;\r\n        top: 30px; \/* Alineado verticalmente con los iconos *\/\r\n        height: 2px;\r\n        background-color: rgba(221, 248, 242, 0.5); \/* Verde muy claro y semitransparente *\/\r\n        z-index: 1;\r\n    }\r\n\r\n    .seo-process-steps-wrapper {\r\n        display: flex;\r\n        justify-content: space-between;\r\n        flex-wrap: wrap;\r\n        gap: 30px;\r\n        position: relative;\r\n        z-index: 2;\r\n    }\r\n\r\n    .seo-step-item {\r\n        flex: 1;\r\n        min-width: 220px;\r\n        text-align: center;\r\n        display: flex;\r\n        flex-direction: column;\r\n        align-items: center;\r\n    }\r\n\r\n    .seo-step-item .icon-wrapper {\r\n        width: 60px;\r\n        height: 60px;\r\n        background-color: #333F70; \/* Fondo oscuro para que el icono se vea sobre la l\u00ednea *\/\r\n        border: 2px solid #DDF8F2;\r\n        border-radius: 8px; \/* Bordes ligeramente redondeados como en la imagen *\/\r\n        display: flex;\r\n        align-items: center;\r\n        justify-content: center;\r\n        margin-bottom: 20px;\r\n    }\r\n\r\n    .seo-step-item .icon-wrapper i {\r\n        font-size: 24px;\r\n        color: #ffffff; \/* Iconos blancos *\/\r\n    }\r\n    \r\n    .seo-step-item h4 {\r\n        color: #ffffff;\r\n        font-family: 'Unbounded', sans-serif;\r\n        font-size: 20px;\r\n        font-weight: bold;\r\n        line-height: 1.3;\r\n        margin: 0 0 10px 0;\r\n    }\r\n\r\n    .seo-step-item p {\r\n        color: #ffffff;\r\n        font-size: 17px;\r\n        line-height: 1.6;\r\n        margin: 0;\r\n        opacity: 0.9;\r\n    }\r\n\r\n    \/* Dise\u00f1o Responsivo *\/\r\n    @media (max-width: 992px) {\r\n        .seo-process-steps-wrapper {\r\n            gap: 40px;\r\n        }\r\n    }\r\n    @media (max-width: 768px) {\r\n        .seo-process-section::before {\r\n            display: none; \/* Ocultamos la l\u00ednea en m\u00f3vil *\/\r\n        }\r\n        .seo-process-steps-wrapper {\r\n            flex-direction: column;\r\n            align-items: center;\r\n        }\r\n    }\r\n\r\n<\/style>\r\n\r\n<!-- Estructura HTML -->\r\n<div class=\"seo-process-section\">\r\n    <div class=\"seo-process-steps-wrapper\">\r\n\r\n        <!-- Item 1: Auditor\u00eda SEO completa -->\r\n        <div class=\"seo-step-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-search\"><\/i>\r\n            <\/div>\r\n            <h4>SEO Audit<br>complete<\/h4>\r\n            <p>We analyse your website, detect technical errors and opportunities for improvement to define a clear action plan to boost your visibility.<\/p>\r\n        <\/div>\r\n\r\n        <!-- Item 2: Optimizaci\u00f3n on-page -->\r\n        <div class=\"seo-step-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-globe\"><\/i>\r\n            <\/div>\r\n            <h4>Optimisation<br>on-page<\/h4>\r\n            <p>We improve the content, titles, structure and speed of your website so that it meets Google's criteria and captivates your visitors.<\/p>\r\n        <\/div>\r\n\r\n        <!-- Item 3: SEO local -->\r\n        <div class=\"seo-step-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-map-marker-alt\"><\/i>\r\n            <\/div>\r\n            <h4>Local SEO<\/h4>\r\n            <p>We position you in geolocalised searches so that your closest customers in Barcelona can easily find you when they need you.<\/p>\r\n        <\/div>\r\n        \r\n        <!-- Item 4: Contenido estrat\u00e9gico -->\r\n        <div class=\"seo-step-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-bullseye\"><\/i>\r\n            <\/div>\r\n            <h4>Content<br>strategic<\/h4>\r\n            <p>We write optimised content to attract qualified traffic and convert visitors into satisfied customers.<\/p>\r\n        <\/div>\r\n\r\n        <!-- Item 5: Optimizaci\u00f3n para IA (GEO) -->\r\n        <div class=\"seo-step-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-robot\"><\/i>\r\n            <\/div>\r\n            <h4>Optimisation<br>for AI (GEO)<\/h4>\r\n            <p>We make your brand appear in responses from ChatGPT, Perplexity, Google AI Overviews and other AI engines. We structure your content to be cited as a source, not just indexed.<\/p>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aee5efb elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"aee5efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact with us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56219ef e-flex e-con-boxed e-con e-parent\" data-id=\"56219ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca4066d e-con-full e-flex e-con e-child\" data-id=\"ca4066d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16164c8 elementor-widget elementor-widget-heading\" data-id=\"16164c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why invest in SEO in 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebc317 elementor-widget elementor-widget-text-editor\" data-id=\"7ebc317\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SEO is the only digital acquisition strategy whose return accumulates over time. Unlike paid advertising, where you stop appearing the moment you cut the budget, SEO builds a permanent asset: organic visibility that continues to generate visits and leads months after the initial investment.<\/p><p>According to Sistrix data for the Spanish market in 2025, the first organic Google result captures 28.5% of all clicks. The second, 15.7%. From the second page onwards, visibility drops to below 1%. The difference between being in position 3 and position 13 is not a nuance: it is the difference between having an active acquisition channel and not having one.<\/p><p>In 2026, about 45% of Google searches generate an AI response (AI Overview) before organic results. According to research from Princeton University (KDD 2024), AI search engine optimised content receives up to 3 times more citations than non-optimised content. This means that a complete SEO strategy is no longer limited to the 10 blue links: you need to appear in ChatGPT, Perplexity and Gemini answers as well, where more and more customers are looking for solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887caca elementor-widget elementor-widget-html\" data-id=\"887caca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n    INSTRUCCIONES PARA ELEMENTOR:\r\n    1. Arrastra un widget de \"HTML\" a tu p\u00e1gina.\r\n    2. Copia y pega todo el siguiente bloque de c\u00f3digo (<style> y <div...>) dentro del widget.\r\n-->\r\n\r\n<!-- Estilos CSS para la secci\u00f3n -->\r\n<style>\r\n    \/* Importa las fuentes desde Google Fonts *\/\r\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@400&family=Unbounded:wght@700&display=swap');\r\n\r\n    .seo-results-list {\r\n        max-width: 700px;\r\n        margin: 40px auto;\r\n        padding: 20px;\r\n    }\r\n\r\n    .seo-result-item {\r\n        display: flex;\r\n        align-items: center;\r\n        margin-bottom: 30px;\r\n    }\r\n\r\n    .seo-result-item:last-child {\r\n        margin-bottom: 0;\r\n    }\r\n\r\n    .seo-result-item .icon-container {\r\n        flex-shrink: 0;\r\n        width: 60px;\r\n        height: 60px;\r\n        border: 2px solid #DDF8F2;\r\n        border-radius: 50%;\r\n        display: flex;\r\n        align-items: center;\r\n        justify-content: center;\r\n        margin-right: 25px;\r\n    }\r\n\r\n    .seo-result-item .icon-container i {\r\n        font-size: 24px;\r\n        color: #26A688;\r\n    }\r\n    \r\n    .seo-result-item .text-container h4 {\r\n        color: #333F70;\r\n        font-family: 'Unbounded', sans-serif;\r\n        font-size: 22px;\r\n        font-weight: bold;\r\n        margin: 0 0 5px 0;\r\n    }\r\n\r\n    .seo-result-item .text-container p {\r\n        color: #333F70;\r\n        font-family: 'Open Sans', sans-serif;\r\n        font-size: 17px;\r\n        line-height: 1.5;\r\n        margin: 0;\r\n        opacity: 0.8;\r\n    }\r\n\r\n<\/style>\r\n\r\n<!-- Estructura HTML -->\r\n<div class=\"seo-results-list\">\r\n\r\n    <!-- Item 1: Aumento org\u00e1nico -->\r\n    <div class=\"seo-result-item\">\r\n        <div class=\"icon-container\">\r\n            <i class=\"fas fa-arrow-up\"><\/i>\r\n        <\/div>\r\n        <div class=\"text-container\">\r\n            <h4>Organic growth<\/h4>\r\n            <p>Average increase in qualified visits in the first 3 months<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Item 2: M\u00e1s conversiones -->\r\n    <div class=\"seo-result-item\">\r\n        <div class=\"icon-container\">\r\n            <i class=\"fas fa-euro-sign\"><\/i>\r\n        <\/div>\r\n        <div class=\"text-container\">\r\n            <h4>More conversions<\/h4>\r\n            <p>Improved visitor-to-customer conversion rate<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <!-- Item 3: Rentabiliza tu inversi\u00f3n -->\r\n    <div class=\"seo-result-item\">\r\n        <div class=\"icon-container\">\r\n            <i class=\"fas fa-microphone-alt\"><\/i>\r\n        <\/div>\r\n        <div class=\"text-container\">\r\n            <h4>Get a return on your investment<\/h4>\r\n            <p>Reduced investment in paid advertising by having more organic visits<\/p>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a98c85 e-con-full e-flex e-con e-child\" data-id=\"3a98c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5fb1e elementor-widget elementor-widget-image\" data-id=\"9f5fb1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/Imagen-de-WhatsApp-2025-07-22-a-las-15.42.22_8453c1e8-768x1024.jpg\" class=\"attachment-large size-large wp-image-1812\" alt=\"\" srcset=\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/Imagen-de-WhatsApp-2025-07-22-a-las-15.42.22_8453c1e8-768x1024.jpg 768w, https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/Imagen-de-WhatsApp-2025-07-22-a-las-15.42.22_8453c1e8-225x300.jpg 225w, https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/Imagen-de-WhatsApp-2025-07-22-a-las-15.42.22_8453c1e8-9x12.jpg 9w, https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/Imagen-de-WhatsApp-2025-07-22-a-las-15.42.22_8453c1e8.jpg 864w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05ca0fe e-flex e-con-boxed e-con e-parent\" data-id=\"05ca0fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27d7e6e elementor-widget elementor-widget-heading\" data-id=\"27d7e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your mark on AI responses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c0809 elementor-widget elementor-widget-text-editor\" data-id=\"a8c0809\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In 2026, your customers are no longer just searching Google: they're asking ChatGPT, Perplexity and Gemini. If your business doesn't appear in those answers, you're ceding visibility to your competition.<\/p>\n<p>Generative Engine Optimisation (GEO) is the discipline that gets your content to the right place at the right time. <strong>cited as a source<\/strong> in the responses of artificial intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e8b65 elementor-widget elementor-widget-html\" data-id=\"a4e8b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.geo-table { width: 100%; border-collapse: collapse; margin: 20px 0 40px; font-family: Inter, sans-serif; }\n.geo-table th, .geo-table td { padding: 14px 18px; text-align: left; border-bottom: 1px solid #e0e0e0; }\n.geo-table th { background: #1A1A2E; color: #fff; font-weight: 600; }\n.geo-table tr:nth-child(even) { background: #f5f5f5; }\n.geo-table td:first-child { font-weight: 600; color: #1A1A2E; }\n<\/style>\n<h3 style=\"text-align:center;font-family:Unbounded,sans-serif;color:#1A1A2E;\">How does it differ from classic SEO?<\/h3>\n<table class=\"geo-table\">\n<tr><th><\/th><th>Classic SEO<\/th><th>GEO<\/th><\/tr>\n<tr><td>Target<\/td><td>Rank in Google's top 10 links<\/td><td>Being quoted in AI responses<\/td><\/tr>\n<tr><td>How it works<\/td><td>Keywords, links, domain authority<\/td><td>Structured content, verifiable data, schema markup<\/td><\/tr>\n<tr><td>Result<\/td><td>Clicks to your website<\/td><td>Your brand mentioned as a reliable source<\/td><\/tr>\n<tr><td>Relation<\/td><td>Fundamental basis<\/td><td>Additional layer on top of existing SEO<\/td><\/tr>\n<\/table>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f78b4 elementor-widget elementor-widget-html\" data-id=\"62f78b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n.geo-services { list-style: none; padding: 0; max-width: 700px; margin: 0 auto; }\n.geo-services li { padding: 12px 0; border-bottom: 1px solid #e8e8e8; font-family: Inter, sans-serif; font-size: 16px; line-height: 1.6; }\n.geo-services li strong { color: #1A1A2E; }\n<\/style>\n<h3 style=\"text-align:center;font-family:Unbounded,sans-serif;color:#1A1A2E;\">What we do in Vandelay:<\/h3>\n<ul class=\"geo-services\">\n<li><strong>IA Visibility Audit<\/strong> - We check if your brand appears (or not) in ChatGPT, Perplexity, Google AI Overviews and Gemini for your key searches.<\/li>\n<li><strong>Structuring quotable content<\/strong> - We reformat your website so that AI models can extract and cite snippets: clear definitions, sourced data, comparison tables and semantic FAQs.<\/li>\n<li><strong>Advanced Schema markup<\/strong> - We implement structured data (FAQPage, HowTo, Article, Organisation) that facilitate the automatic understanding of your content.<\/li>\n<li><strong>Accessibility for AI bots<\/strong> - We configure robots.txt to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended crawling without compromising your strategy.<\/li>\n<li><strong>IA citation monitoring<\/strong> - We track on a monthly basis where and how AI models quote you, and adjust the strategy.<\/li>\n<\/ul>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6052614 e-flex e-con-boxed e-con e-parent\" data-id=\"6052614\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afdd1b7 elementor-widget elementor-widget-heading\" data-id=\"afdd1b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What sets Vandelay apart from other SEO agencies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6914454 elementor-widget elementor-widget-html\" data-id=\"6914454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n    INSTRUCCIONES PARA ELEMENTOR:\r\n    1. Arrastra un widget de \"HTML\" a tu p\u00e1gina.\r\n    2. Copia y pega todo el siguiente bloque de c\u00f3digo (<style> y <div...>) dentro del widget.\r\n    3. Para el fondo, selecciona la SECCI\u00d3N de Elementor que contiene este widget, ve a la pesta\u00f1a\r\n       Estilo > Tipo de fondo, y elige un color oscuro o una imagen de fondo como en tu ejemplo.\r\n-->\r\n\r\n<!-- Estilos CSS para la secci\u00f3n -->\r\n<style>\r\n    \/* Importa las fuentes desde Google Fonts *\/\r\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@400&family=Unbounded:wght@700&display=swap');\r\n\r\n    .why-us-section {\r\n        max-width: 800px;\r\n        margin: 40px auto;\r\n        padding: 20px;\r\n    }\r\n\r\n    .why-us-timeline-container {\r\n        position: relative;\r\n        padding-left: 80px; \/* Espacio para la l\u00ednea y los iconos *\/\r\n    }\r\n    \r\n    \/* La l\u00ednea vertical de la l\u00ednea de tiempo *\/\r\n    .why-us-timeline-container::before {\r\n        content: '';\r\n        position: absolute;\r\n        left: 29px;\r\n        top: 15px;\r\n        bottom: 15px;\r\n        width: 2px;\r\n        background-color: rgba(221, 248, 242, 0.5); \/* Verde muy claro y semitransparente *\/\r\n    }\r\n\r\n    .why-us-timeline-item {\r\n        display: flex;\r\n        align-items: flex-start;\r\n        position: relative;\r\n        margin-bottom: 40px;\r\n    }\r\n\r\n    .why-us-timeline-item:last-child {\r\n        margin-bottom: 0;\r\n    }\r\n\r\n    .why-us-timeline-item .icon-wrapper {\r\n        position: absolute;\r\n        left: -80px;\r\n        top: 0px;\r\n        width: 60px; \r\n        height: 70px; \/* Un poco m\u00e1s alto para la forma *\/\r\n        background-color: #DDF8F2;\r\n        display: flex;\r\n        align-items: center;\r\n        justify-content: center;\r\n        \/* Forma de chevron con clip-path *\/\r\n        clip-path: polygon(0 0, 100% 0, 100% 75%, 50% 100%, 0 75%);\r\n    }\r\n\r\n    .why-us-timeline-item .icon-wrapper i {\r\n        font-size: 24px;\r\n        color: #333F70;\r\n    }\r\n    \r\n    .why-us-timeline-item .text-container h4 {\r\n        color: #333F70; \/* <-- COLOR ACTUALIZADO *\/\r\n        font-family: 'Unbounded', sans-serif;\r\n        font-size: 22px;\r\n        font-weight: bold;\r\n        margin: 0 0 8px 0;\r\n        line-height: 1.3;\r\n    }\r\n\r\n    .why-us-timeline-item .text-container p {\r\n        color: #333F70; \/* <-- COLOR ACTUALIZADO *\/\r\n        font-family: 'Open Sans', sans-serif;\r\n        font-size: 17px;\r\n        line-height: 1.6;\r\n        margin: 0;\r\n        opacity: 0.9;\r\n    }\r\n\r\n<\/style>\r\n\r\n<!-- Estructura HTML -->\r\n<div class=\"why-us-section\">\r\n\r\n    <div class=\"why-us-timeline-container\">\r\n\r\n        <!-- Item 1: Equipo experto -->\r\n        <div class=\"why-us-timeline-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-user-tie\"><\/i>\r\n            <\/div>\r\n            <div class=\"text-container\">\r\n                <h4>Expert team<\/h4>\r\n                <p>A team of professionals will be at your disposal with exclusive dedication.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Item 2: Personalizaci\u00f3n -->\r\n        <div class=\"why-us-timeline-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-wrench\"><\/i>\r\n            <\/div>\r\n            <div class=\"text-container\">\r\n                <h4>Personalisation<\/h4>\r\n                <p>Tailor-made strategies without templates or generic automatisms<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Item 3: Resultados medibles -->\r\n        <div class=\"why-us-timeline-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-chart-bar\"><\/i>\r\n            <\/div>\r\n            <div class=\"text-container\">\r\n                <h4>Measurable results<\/h4>\r\n                <p>Real and measurable visibility, we create a joint plan and make sure we achieve the expected results.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        <!-- Item 4: Acompa\u00f1amiento -->\r\n        <div class=\"why-us-timeline-item\">\r\n            <div class=\"icon-wrapper\">\r\n                <i class=\"fas fa-handshake\"><\/i>\r\n            <\/div>\r\n            <div class=\"text-container\">\r\n                <h4>Accompaniment<\/h4>\r\n                <p>Clear reporting and direct communication at every stage. We accompany you in the growth of your business<\/p>\r\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66808d4 elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"66808d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request free SEO audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf66e67 e-flex e-con-boxed e-con e-parent\" data-id=\"bf66e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-099f671 elementor-widget elementor-widget-heading\" data-id=\"099f671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let's talk about your project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811c526 elementor-widget elementor-widget-html\" data-id=\"811c526\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n    INSTRUCCIONES PARA ELEMENTOR:\r\n    1. Arrastra un widget de \"HTML\" a tu p\u00e1gina.\r\n    2. Copia y pega todo el siguiente bloque de c\u00f3digo (<style> y <div...>) dentro del widget.\r\n-->\r\n\r\n<!-- Estilos CSS para la secci\u00f3n -->\r\n<style>\r\n    \/* Importa las fuentes desde Google Fonts *\/\r\n    @import url('https:\/\/fonts.googleapis.com\/css2?family=Open+Sans:wght@400&family=Unbounded:wght@700&display=swap');\r\n\r\n    .numbered-chevron-section {\r\n        max-width: 1200px;\r\n        margin: 40px auto;\r\n        padding: 20px;\r\n    }\r\n\r\n    .numbered-chevron-container {\r\n        display: flex;\r\n        justify-content: center;\r\n        flex-wrap: wrap;\r\n        gap: 0; \/* Los elementos se solapan *\/\r\n    }\r\n\r\n    .numbered-chevron-step {\r\n        flex: 1;\r\n        min-width: 280px;\r\n        text-align: center;\r\n        background-color: #DDF8F2; \/* Fondo verde claro *\/\r\n        color: #333F70;\r\n        padding: 25px 30px;\r\n        margin-right: -20px; \/* Superposici\u00f3n para el efecto de flecha *\/\r\n        position: relative;\r\n        \/* La forma de flecha se crea con clip-path *\/\r\n        clip-path: polygon(0% 0%, 90% 0, 100% 50%, 90% 100%, 0% 100%);\r\n    }\r\n\r\n    .numbered-chevron-step:first-child {\r\n         clip-path: polygon(0% 0%, 90% 0, 100% 50%, 90% 100%, 0% 100%);\r\n    }\r\n    \r\n    .numbered-chevron-step:last-child {\r\n        margin-right: 0;\r\n        clip-path: polygon(0% 0%, 100% 0, 100% 100%, 0% 100%); \/* El \u00faltimo no tiene punta *\/\r\n    }\r\n\r\n    .numbered-chevron-step .step-number {\r\n        font-family: 'Unbounded', sans-serif;\r\n        font-size: 28px;\r\n        font-weight: bold;\r\n        margin-bottom: 15px;\r\n    }\r\n\r\n    .numbered-chevron-step h4 {\r\n        font-family: 'Unbounded', sans-serif;\r\n        font-size: 20px;\r\n        font-weight: bold;\r\n        line-height: 1.3;\r\n        margin: 0 0 10px 0;\r\n    }\r\n\r\n    .numbered-chevron-step p {\r\n        font-family: 'Open Sans', sans-serif;\r\n        font-size: 16px;\r\n        line-height: 1.6;\r\n        margin: 0;\r\n        opacity: 0.9;\r\n    }\r\n    \r\n    \/* Dise\u00f1o Responsivo *\/\r\n    @media (max-width: 900px) {\r\n        .numbered-chevron-container {\r\n            flex-direction: column;\r\n            gap: 15px;\r\n            align-items: center;\r\n        }\r\n        .numbered-chevron-step {\r\n            clip-path: none; \/* Quitamos la forma de flecha en m\u00f3vil *\/\r\n            border-radius: 8px; \/* A\u00f1adimos bordes redondeados *\/\r\n            margin-right: 0;\r\n            width: 100%;\r\n            max-width: 400px;\r\n        }\r\n        .numbered-chevron-step:last-child {\r\n            border-radius: 8px;\r\n        }\r\n    }\r\n<\/style>\r\n\r\n<!-- Estructura HTML -->\r\n<div class=\"numbered-chevron-section\">\r\n    <div class=\"numbered-chevron-container\">\r\n\r\n        <!-- Item 1: Solicita tu auditor\u00eda gratuita -->\r\n        <div class=\"numbered-chevron-step\">\r\n            <div class=\"step-number\">1<\/div>\r\n            <h4>Request your free audit<\/h4>\r\n            <p>We will analyse your current situation and identify opportunities for improvement without obligation.<\/p>\r\n        <\/div>\r\n\r\n        <!-- Item 2: Recibe tu plan personalizado -->\r\n        <div class=\"numbered-chevron-step\">\r\n            <div class=\"step-number\">2<\/div>\r\n            <h4>Receive your personalised plan<\/h4>\r\n            <p>We present you with a tailor-made strategy with clear objectives and concrete actions.<\/p>\r\n        <\/div>\r\n\r\n        <!-- Item 3: Comienza a ganar visibilidad -->\r\n        <div class=\"numbered-chevron-step\">\r\n            <div class=\"step-number\">3<\/div>\r\n            <h4>Start gaining visibility<\/h4>\r\n            <p>We implement improvements and monitor your growth with regular reports.<\/p>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08feeb elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d08feeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request free diagnosis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1d344d e-flex e-con-boxed e-con e-parent\" data-id=\"b1d344d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9122b elementor-widget elementor-widget-heading\" data-id=\"1a9122b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9818886 elementor-widget elementor-widget-html\" data-id=\"9818886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!--\r\n    INSTRUCCIONES PARA ELEMENTOR:\r\n    1. Arrastra un widget de \"HTML\" a tu p\u00e1gina.\r\n    2. Copia y pega todo el siguiente bloque de c\u00f3digo (<style> y <div...>) dentro del widget.\r\n-->\r\n\r\n<!-- Estilos CSS para la secci\u00f3n de FAQ -->\r\n<style>\r\n    .faq-section {\r\n        max-width: 800px;\r\n        margin: 40px auto;\r\n        padding: 20px;\r\n    }\r\n\r\n    .faq-section .section-title {\r\n        color: #333F70;\r\n        font-size: 32px;\r\n        font-weight: bold;\r\n        text-align: center;\r\n        margin-bottom: 40px;\r\n    }\r\n    \r\n    .faq-item {\r\n        border-bottom: 1px solid #DDF8F2;\r\n    }\r\n\r\n    .faq-item summary {\r\n        font-size: 20px;\r\n        font-weight: bold;\r\n        color: #333F70;\r\n        padding: 20px 0;\r\n        cursor: pointer;\r\n        list-style: none;\r\n        display: flex;\r\n        justify-content: space-between;\r\n        align-items: center;\r\n        transition: color 0.3s ease;\r\n    }\r\n    \r\n    .faq-item summary:hover {\r\n        color: #26A688;\r\n    }\r\n\r\n    .faq-item summary::-webkit-details-marker {\r\n        display: none;\r\n    }\r\n\r\n    .faq-item summary::after {\r\n        content: '+';\r\n        font-size: 28px;\r\n        font-weight: normal;\r\n        color: #26A688;\r\n        transform: rotate(0);\r\n        transition: transform 0.3s ease;\r\n    }\r\n\r\n    .faq-item[open] summary::after {\r\n        content: '\u2212';\r\n        transform: rotate(180deg);\r\n    }\r\n\r\n    .faq-item .faq-answer {\r\n        padding: 0 10px 20px 0;\r\n    }\r\n\r\n    .faq-item .faq-answer p {\r\n        font-size: 17px;\r\n        line-height: 1.7;\r\n        color: #333F70;\r\n        opacity: 0.9;\r\n        margin: 0;\r\n    }\r\n<\/style>\n\n<div class=\"faq-section\">\n\n    <details class=\"faq-item\">\n        <summary>How long does SEO take to deliver results?<\/summary>\n        <div class=\"faq-answer\">\n            <p>The first measurable results usually appear between 3 and 6 months. Local SEO in Barcelona tends to show results faster (2-4 months) than national SEO.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>What is the difference between local SEO and national SEO?<\/summary>\n        <div class=\"faq-answer\">\n            <p>Local SEO focuses on searches with geographic intent and includes Google Business Profile and local pack optimisation. National SEO requires more domain authority and in-depth content.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>Do you work with companies that search in Catalan?<\/summary>\n        <div class=\"faq-answer\">\n            <p>Yes, we do keyword research in Catalan, Spanish and English. In Barcelona, 15-20% of information searches are in Catalan.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>How do you measure the success of an SEO campaign?<\/summary>\n        <div class=\"faq-answer\">\n            <p>We measure business results: qualified traffic, transactional positions, leads generated and revenue attributed to the organic channel.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>Can I hire just an SEO audit?<\/summary>\n        <div class=\"faq-answer\">\n            <p>Yes. Punctual audits with technical analysis, keywords, content and action plan. Delivery in 2-3 weeks.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>What if I already have an SEO provider?<\/summary>\n        <div class=\"faq-answer\">\n            <p>We manage transitions on a regular basis. We audit previous work and ensure that the change does not affect your current positions.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>\u00bfQu\u00e9 es GEO o la optimizaci\u00f3n para buscadores de IA?<\/summary>\n        <div class=\"faq-answer\">\n            <p>GEO (Generative Engine Optimization) es el proceso de optimizar tu contenido para que sea citado como fuente en las respuestas de inteligencia artificial: Google AI Overviews, ChatGPT, Perplexity o Gemini. No sustituye al SEO cl\u00e1sico, sino que lo complementa.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>\u00bfNecesito GEO si ya hago SEO?<\/summary>\n        <div class=\"faq-answer\">\n            <p>S\u00ed. El SEO cl\u00e1sico te posiciona en los resultados org\u00e1nicos. GEO se asegura de que tu marca tambi\u00e9n aparezca cuando un usuario pregunta a una IA. Son capas complementarias: sin buen SEO, el GEO tiene menos base; sin GEO, est\u00e1s invisible en un canal de b\u00fasqueda en crecimiento.<\/p>\n        <\/div>\n    <\/details>\n\n    <details class=\"faq-item\">\n        <summary>\u00bfC\u00f3mo sabr\u00e9 si mi marca aparece en respuestas de IA?<\/summary>\n        <div class=\"faq-answer\">\n            <p>Hacemos auditor\u00edas mensuales en las que consultamos tus b\u00fasquedas clave en ChatGPT, Perplexity y Google AI Overviews, registramos si tu marca es citada y comparamos con tus competidores. Recibes un informe con la evoluci\u00f3n y las acciones a tomar.<\/p>\n        <\/div>\n    <\/details>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SEO in Barcelona: SEO that generates clients, not just traffic Vandelay is a web positioning agency in Barcelona that works with a clear objective: that your business appears in Google when your potential clients search for you. We don't sell positions or promise guaranteed rankings. What we do is to build a solid SEO strategy, measurable [...]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-518","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Posicionamiento Web Barcelona | Agencia SEO y GEO - Vandelay<\/title>\n<meta name=\"description\" content=\"Agencia de posicionamiento SEO y GEO en Barcelona. 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