{"id":1384,"date":"2020-11-24T00:00:00","date_gmt":"2020-11-23T22:00:00","guid":{"rendered":"https:\/\/lightseagreen-elephant-427819.hostingersite.com\/que-es-un-community-manager\/"},"modified":"2025-07-09T12:27:24","modified_gmt":"2025-07-09T10:27:24","slug":"what-is-a-community-manager","status":"publish","type":"post","link":"https:\/\/vandelay.es\/en\/what-is-a-community-manager\/","title":{"rendered":"What is a Community Manager and what does he\/she do?"},"content":{"rendered":"

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The term Community Manager encompasses a relatively new profession. So much so that many people still don't know what a Community Manager is or what they do. That is why, below, we are going to learn more about the work of the CM and what their main functions are. Don't miss it!<\/p>\n

Read more:<\/p>\n

<\/a>What is a Community Manager?<\/h2>\n

A Community Manager (CM) is the person who specialises in building and managing an online community for a business or brand. In addition, they are also responsible for managing the identity and brand image in order to create stable and lasting relationships with potential customers. In short, the CM's job is to maintain a good image on social networks so that customers remain loyal to the company or brand. <\/p>\n

Although it may seem like a simple profession, it really is not. Being a Community Manager entails a great deal of responsibility, which is why it is a complex profession in which it is necessary to be constantly updated. <\/p>\n

<\/a>What does a Community Manager do?<\/h2>\n

The CM is between online communication management and digital marketing. The professional in this sector must meet certain objectives and for this it is necessary to establish an action plan linked to digital marketing. It will be necessary to define a strategy that will also intervene in the objectives and Social Media strategies of the company or brand.<\/p>\n

In general, this is what a Community Manager should bring to a company:<\/p>\n

Content creation and management. Customers, or potential customers, are looking for something that catches their attention in a brand and that is the job of the CM. Capture the attention of social media users through content creation.<\/p>\n

\u25cf Analytics. The Community Manager should monitor the strategic parameters and the definition of KPIS, i.e. community growth, social web traffic, engagement...<\/p>\n

\u25cf Communication. In addition to creating content, a CM must engage in fluid communication with the community that has been created around the social media profiles. This will humanise the brand and generate added value.<\/p>\n

\u25cf Planning of actions related to digital marketing.<\/p>\n

Of course, to get there, i.e. to create that action plan that will get more customers for a company or brand, the CM must set specific objectives.<\/p>\n

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<\/a>Specific objectives of the Community Manager<\/h3>\n

\u00a0The Community Manager has the following objectives:<\/p>\n