{"id":1506,"date":"2023-02-08T00:00:00","date_gmt":"2023-02-07T22:00:00","guid":{"rendered":"https:\/\/lightseagreen-elephant-427819.hostingersite.com\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/"},"modified":"2023-02-08T00:00:00","modified_gmt":"2023-02-07T22:00:00","slug":"advertising-on-spotify-a-good-way-to-get-closer-to-the-user","status":"publish","type":"post","link":"https:\/\/vandelay.es\/en\/advertising-on-spotify-a-good-way-to-get-closer-to-the-user\/","title":{"rendered":"Advertising on Spotify, a good way to get closer to the user."},"content":{"rendered":"

Advertising on Spotify is an effective way to reach a massive, targeted audience. With over 356 million active users worldwide, Spotify offers brands the opportunity to reach a diverse and engaged audience through audio and visual ads. Let's take a look at how it works:<\/p>\n\n\n\n

    \n
  1. Ad format: Spotify offers two main types of ads: audio ads and visual ads. Audio ads are 15-second audio recordings that play at regular intervals between songs, while visual ads are images or videos that are displayed on the user's device screen during music playback.<\/li>\n\n\n\n
  2. Audience targeting: Spotify allows brands to reach specific audiences through its audience targeting technology. Brands can choose which types of people they want their ads to reach, based on factors such as age, gender, geographic location and music tastes.<\/li>\n\n\n\n
  3. Impact measurement: Spotify provides brands with detailed information about the impact of their ads. This includes data such as number of impressions, viewing time and the percentage of users who interacted with the ad. This information helps brands measure the success of their ad campaigns and adjust them accordingly.<\/li>\n\n\n\n
  4. Interaction with users: Many Spotify users are more willing to interact with ads because of their musical context. For example, users may click on an ad to learn more about a product or service, or they may respond to a survey directly from the ad.<\/li>\n\n\n\n
  5. Cost: The cost of advertising on Spotify depends on several factors, such as geographic location, audience targeting and duration of the advertising campaign. However, in general, advertising on Spotify is more affordable than on other mass media platforms such as TV or radio.<\/li>\n<\/ol>\n\n\n\n

    In Spotify, ads are integrated into the user's listening experience in a seamless and natural way. Audio ads play at regular intervals between songs, while visual ads are displayed on the user's device screen during music playback.<\/p>\n\n\n\n

    Another positive aspect of advertising on Spotify is that users are often more willing to interact with ads because of their musical context. Many Spotify users find music a positive element in their lives and are more willing to listen to an advertising message if it is related to the music they are currently listening to.<\/p>\n\n\n\n

    However, it is also important to note that Spotify users can opt out of ads by paying a monthly fee. This means that, although the audience on Spotify is massive, it is not necessarily guaranteed that all users will see a brand's ads.<\/p>\n\n\n\n

    Overall, advertising on Spotify is an attractive option for brands looking to reach an engaged and relevant audience. By combining the ability to reach a targeted audience with detailed measurement of impact and user interaction, Spotify advertising can be an integral part of an effective marketing strategy.<\/p>","protected":false},"excerpt":{"rendered":"

    Advertising on Spotify is an effective way to reach a massive, targeted audience. With over 356 million active users worldwide, Spotify offers brands the opportunity to reach a diverse and engaged audience through audio and visual ads. Let's see how it works: On [...]<\/p>","protected":false},"author":1,"featured_media":1507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[16,78],"class_list":["post-1506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc-management","tag-publicidad-online","tag-spotify"],"yoast_head":"\nPublicidad en Spotify, una buena manera de acercarse al usuario. - Vandelay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vandelay.es\/en\/advertising-on-spotify-a-good-way-to-get-closer-to-the-user\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad en Spotify, una buena manera de acercarse al usuario.\" \/>\n<meta property=\"og:description\" content=\"La publicidad en Spotify es una forma efectiva de llegar a una audiencia masiva y segmentada. Con m\u00e1s de 356 millones de usuarios activos en todo el mundo, Spotify ofrece a las marcas la oportunidad de llegar a una audiencia diversa y engagada a trav\u00e9s de anuncios de audio y visuales. Veamos c\u00f3mo funciona: En […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vandelay.es\/en\/advertising-on-spotify-a-good-way-to-get-closer-to-the-user\/\" \/>\n<meta property=\"og:site_name\" content=\"Vandelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vandelaydigitalmarketingagency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-07T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"alvaroviniloo@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alvaroviniloo@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/\"},\"author\":{\"name\":\"alvaroviniloo@gmail.com\",\"@id\":\"https:\/\/vandelay.es\/#\/schema\/person\/526f2d8b05f52840922fa374de55084c\"},\"headline\":\"Publicidad en Spotify, una buena manera de acercarse al usuario.\",\"datePublished\":\"2023-02-07T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/\"},\"wordCount\":592,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/vandelay.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png\",\"keywords\":[\"publicidad online\",\"spotify\"],\"articleSection\":[\"PPC Management\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/\",\"url\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/\",\"name\":\"Publicidad en Spotify, una buena manera de acercarse al usuario. - Vandelay\",\"isPartOf\":{\"@id\":\"https:\/\/vandelay.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png\",\"datePublished\":\"2023-02-07T22:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage\",\"url\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png\",\"contentUrl\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png\",\"width\":1200,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/vandelay.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad en Spotify, una buena manera de acercarse al usuario.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vandelay.es\/#website\",\"url\":\"https:\/\/vandelay.es\/\",\"name\":\"Vandelay\",\"description\":\"Marketing digital estrat\u00e9gico\",\"publisher\":{\"@id\":\"https:\/\/vandelay.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vandelay.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/vandelay.es\/#organization\",\"name\":\"Vandelay\",\"url\":\"https:\/\/vandelay.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vandelay.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/06\/Logo-Vandelay.png\",\"contentUrl\":\"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/06\/Logo-Vandelay.png\",\"width\":1280,\"height\":1265,\"caption\":\"Vandelay\"},\"image\":{\"@id\":\"https:\/\/vandelay.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/vandelaydigitalmarketingagency\",\"https:\/\/www.instagram.com\/vandelay_agency\/\",\"https:\/\/www.linkedin.com\/company\/vandelay-digital-marketing-agency\/\"],\"email\":\"vandelay@vandelay.es\",\"telephone\":\"630 866 877\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/vandelay.es\/#\/schema\/person\/526f2d8b05f52840922fa374de55084c\",\"name\":\"alvaroviniloo@gmail.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/vandelay.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/318f62340c97f8eb41eb19eb86272fc0e4c773e8fd983f9838952994a1e8430c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/318f62340c97f8eb41eb19eb86272fc0e4c773e8fd983f9838952994a1e8430c?s=96&d=mm&r=g\",\"caption\":\"alvaroviniloo@gmail.com\"},\"sameAs\":[\"https:\/\/vandelay.es\"],\"url\":\"https:\/\/vandelay.es\/en\/author\/alvaroviniloogmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Advertising on Spotify, a good way to get closer to the user. - Vandelay","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vandelay.es\/en\/advertising-on-spotify-a-good-way-to-get-closer-to-the-user\/","og_locale":"en_GB","og_type":"article","og_title":"Publicidad en Spotify, una buena manera de acercarse al usuario.","og_description":"La publicidad en Spotify es una forma efectiva de llegar a una audiencia masiva y segmentada. Con m\u00e1s de 356 millones de usuarios activos en todo el mundo, Spotify ofrece a las marcas la oportunidad de llegar a una audiencia diversa y engagada a trav\u00e9s de anuncios de audio y visuales. Veamos c\u00f3mo funciona: En […]","og_url":"https:\/\/vandelay.es\/en\/advertising-on-spotify-a-good-way-to-get-closer-to-the-user\/","og_site_name":"Vandelay","article_publisher":"https:\/\/www.facebook.com\/vandelaydigitalmarketingagency","article_published_time":"2023-02-07T22:00:00+00:00","og_image":[{"width":1200,"height":360,"url":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png","type":"image\/png"}],"author":"alvaroviniloo@gmail.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"alvaroviniloo@gmail.com","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#article","isPartOf":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/"},"author":{"name":"alvaroviniloo@gmail.com","@id":"https:\/\/vandelay.es\/#\/schema\/person\/526f2d8b05f52840922fa374de55084c"},"headline":"Publicidad en Spotify, una buena manera de acercarse al usuario.","datePublished":"2023-02-07T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/"},"wordCount":592,"commentCount":0,"publisher":{"@id":"https:\/\/vandelay.es\/#organization"},"image":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage"},"thumbnailUrl":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png","keywords":["publicidad online","spotify"],"articleSection":["PPC Management"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/","url":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/","name":"Advertising on Spotify, a good way to get closer to the user. - Vandelay","isPartOf":{"@id":"https:\/\/vandelay.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage"},"image":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage"},"thumbnailUrl":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png","datePublished":"2023-02-07T22:00:00+00:00","breadcrumb":{"@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#primaryimage","url":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png","contentUrl":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/07\/standard_Spotify.png","width":1200,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/vandelay.es\/publicidad-en-spotify-una-buena-manera-de-acercarse-al-usuario\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/vandelay.es\/"},{"@type":"ListItem","position":2,"name":"Publicidad en Spotify, una buena manera de acercarse al usuario."}]},{"@type":"WebSite","@id":"https:\/\/vandelay.es\/#website","url":"https:\/\/vandelay.es\/","name":"Vandelay","description":"Strategic digital marketing","publisher":{"@id":"https:\/\/vandelay.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vandelay.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/vandelay.es\/#organization","name":"Vandelay","url":"https:\/\/vandelay.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vandelay.es\/#\/schema\/logo\/image\/","url":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/06\/Logo-Vandelay.png","contentUrl":"https:\/\/vandelay.es\/wp-content\/uploads\/2025\/06\/Logo-Vandelay.png","width":1280,"height":1265,"caption":"Vandelay"},"image":{"@id":"https:\/\/vandelay.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/vandelaydigitalmarketingagency","https:\/\/www.instagram.com\/vandelay_agency\/","https:\/\/www.linkedin.com\/company\/vandelay-digital-marketing-agency\/"],"email":"vandelay@vandelay.es","telephone":"630 866 877"},{"@type":"Person","@id":"https:\/\/vandelay.es\/#\/schema\/person\/526f2d8b05f52840922fa374de55084c","name":"alvaroviniloo@gmail.com","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/vandelay.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/318f62340c97f8eb41eb19eb86272fc0e4c773e8fd983f9838952994a1e8430c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/318f62340c97f8eb41eb19eb86272fc0e4c773e8fd983f9838952994a1e8430c?s=96&d=mm&r=g","caption":"alvaroviniloo@gmail.com"},"sameAs":["https:\/\/vandelay.es"],"url":"https:\/\/vandelay.es\/en\/author\/alvaroviniloogmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/posts\/1506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/comments?post=1506"}],"version-history":[{"count":0,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/posts\/1506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/media\/1507"}],"wp:attachment":[{"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/media?parent=1506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/categories?post=1506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vandelay.es\/en\/wp-json\/wp\/v2\/tags?post=1506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}