{"id":2172,"date":"2026-07-09T10:15:32","date_gmt":"2026-07-09T08:15:32","guid":{"rendered":"https:\/\/vandelay.es\/busqueda-por-voz-marketing-2026\/"},"modified":"2026-07-09T10:15:32","modified_gmt":"2026-07-09T08:15:32","slug":"voice-search-marketing-2026","status":"publish","type":"post","link":"https:\/\/vandelay.es\/en\/voice-search-marketing-2026\/","title":{"rendered":"Voice search in 2026: how to optimise your marketing for Alexa, Google Assistant and AI"},"content":{"rendered":"
\"Voice<\/figure>\n\n\n\n

Anyone finds it easier to speak than to type. That\u2019s why the voice search<\/strong> It has gone from being a novelty at tech fairs to becoming an everyday way of finding things: we ask our mobile whilst driving, we ask the speaker in the kitchen to play our shopping list, and we consult the assistant without taking our eyes off what we\u2019re doing. If your brand hasn\u2019t yet considered how it sounds in that context, now is a good time to do so.<\/p>\n\n\n\n

At Vandelay, we\u2019ve been seeing the same pattern for months across the accounts we manage: desktop traffic behaves one way, whilst voice and mobile traffic behave quite differently. It\u2019s not magic; it\u2019s a change in behaviour. And although voice search isn\u2019t going to replace the Google search bar overnight, it is gradually rewriting the rules about who appears when someone asks a question out loud.<\/p>\n\n\n\n

What exactly is voice search (and what isn\u2019t)<\/h2>\n\n\n\n

Voice search is, quite simply, the use of one\u2019s voice to submit a query to a search engine or an assistant. Behind the scenes, this involves speech recognition, natural language processing and, increasingly, artificial intelligence models that interpret the user\u2019s intent and return a single spoken response rather than a list of ten blue links.<\/p>\n\n\n\n

It is worth distinguishing it from two things with which it is often confused. It is not the same as the conversational search<\/em> within ChatGPT or Gemini \u2014 although there is some overlap \u2014 nor is it simply dictating text. The key difference lies in the result: when someone asks a smart speaker a question by voice, in many cases they only get one<\/strong> Answer. There is no second page. Either you are that answer, or you do not exist for that person at that moment.<\/p>\n\n\n\n

The figures: how many people are already using voice search<\/h2>\n\n\n\n

Let\u2019s be honest here: global figures for voice search vary widely depending on the source, as each consultancy measures it differently. With that caveat in mind, industry compilations paint a clear picture. According to data aggregated by DemandSage<\/a>, around 27% of searches are already carried out using voice, and around 76% of those voice searches are local in nature, such as \u00abnear me\u00bb. The same report estimates that there are more active voice assistants than people on the planet.<\/p>\n\n\n\n

In Spain, a study on the use of voice technologies reported by Marketing News<\/a> It notes that around 17% of internet users use voice assistants every week to search for information. In the same study, Alexa (37%) and Google Assistant (33%) lead the category, with Siri lagging behind (13%), and the main uses are listening to music, listening to the radio and, in third place, searching for information. In other words: voice technology is already established in many homes, but pure search still has some way to go. That is where the opportunity lies.<\/p>\n\n\n\n

An important caveat to avoid making empty promises: these very same studies acknowledge that a considerable proportion of the questions people ask via voice search still do not receive a fully satisfactory answer. Technology is advancing rapidly, but it is not infallible. Interpreting the data with a down-to-earth approach is part of the job.<\/p>\n\n\n\n

Why voice search is changing your SEO<\/h2>\n\n\n\n

When we type into Google, we tend to use short, telegraphic phrases: \u00abvegan restaurant Barcelona\u00bb. When we speak, we\u2019re human: \u00abWhere can I have a vegan meal nearby that\u2019s open right now?\u00bb. That difference changes almost everything.<\/p>\n\n\n\n