{"id":2256,"date":"2026-07-28T10:11:22","date_gmt":"2026-07-28T08:11:22","guid":{"rendered":"https:\/\/vandelay.es\/veo-google-ads-video-ia-2026\/"},"modified":"2026-07-28T10:11:22","modified_gmt":"2026-07-28T08:11:22","slug":"i-see-a-google-ads-video-ia-2026","status":"publish","type":"post","link":"https:\/\/vandelay.es\/en\/i-see-a-google-ads-video-ia-2026\/","title":{"rendered":"I see on Google Ads: how to create AI-generated videos from your product photos (and when it\u2019s not a good idea)"},"content":{"rendered":"

For years, video was the expensive part of digital marketing: filming, editing, reviewing, repeating. For an SME on a tight budget, competing on YouTube with a decent advert seemed like something only big brands could do. That\u2019s exactly what View on Google Ads<\/strong> Things are about to change. Google has integrated its generative video model into its advertising platform itself, so you can now turn a product photo into a video ready for publication without leaving your account or hiring a production company.<\/p>\n\n\n\n

At Vandelay, we\u2019ve been testing it for weeks on real client accounts in Barcelona, and our preliminary verdict is twofold: it\u2019s a tool that genuinely saves time, but it\u2019s no magic bullet. We\u2019re going to explain what it is, how it works and \u2014 this is what almost nobody tells you \u2014 when no<\/em> You should use it exactly as it is.<\/p>\n\n\n\n

What is Veo in Google Ads (and what\u2019s Asset Studio got to do with it?)<\/h2>\n\n\n\n

Veo is Google\u2019s AI-powered video generation model. What has changed in 2026 is where<\/em> vive: it\u2019s no longer just a separate app, but is now part of Asset Studio<\/strong>, the Google Ads platform for creating creative assets. As reported by Search Engine Land<\/a> (27 March 2026), Google rolled out Veo globally within Google Ads, enabling any advertiser to create short videos directly from the campaign interface.<\/p>\n\n\n\n

In practice: you upload up to three static images and Veo generates videos of up to 10 seconds with natural motion, designed for YouTube\u2019s formats and audiences. These clips can then be converted into adverts ready for delivery using customisable templates. This is an evolution of the previous rollout of video templates and automatic video creation in Demand Gen campaigns, according to the same source.<\/p>\n\n\n\n

How it works, step by step<\/h2>\n\n\n\n

The process, as documented and as we have seen in the accounts, is straightforward:<\/p>\n\n\n\n

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  1. Go to Asset Studio<\/strong> within your Google Ads account, in the creative assets section.<\/li>\n
  2. Upload up to three images.<\/strong> Product photos that are clean, well-lit and have a neutral background tend to work best. Veo creates a video for each image, so you can end up with up to three different versions from a single shoot.<\/li>\n
  3. Describe the scene<\/strong> What you\u2019re looking for: the type of movement, the style, the atmosphere. The more specific you are, the less of a gamble it\u2019ll be.<\/li>\n
  4. Generate and review.<\/strong> You get video clips of up to 10 seconds featuring motion, ready for YouTube and for Search, Display or Performance Max campaigns.<\/li>\n
  5. Adjust using templates.<\/strong> Google allows you to combine Veo with Nano Banana to customise ad creatives: change backgrounds, adjust the message or tailor the content to the audience\u2019s specific interests, according to Search Engine Land<\/a>.<\/li>\n<\/ol>\n\n\n\n

    One detail that is by no means insignificant: the performance is being staged at no extra cost<\/strong> for advertisers. There is no waiting list or limited beta; it is available in Google Ads accounts. This is in line with the approach Google has been taking since Google Marketing Live 2026<\/a>: integrate AI into the advertiser\u2019s workflow so that creative production is no longer a bottleneck.<\/p>\n\n\n\n

    What really changes for an SME?<\/h2>\n\n\n\n

    The reason why this matters is simple: on YouTube, video consistently performs better than static content, but producing it has always required time, a budget and expertise, as he points out Search Engine Land<\/a>. I can see that barrier coming down. If you have a catalogue of product photos \u2014 and almost any shop or local business does \u2014 you can now venture into video formats where you wouldn\u2019t even have considered competing before.<\/p>\n\n\n\n

    For us, the most interesting change isn\u2019t \u201cmaking a nice video\u201d, but rather be able to test much more<\/strong>. In the past, testing five different versions of a video advert was unthinkable for an SME due to the cost. Now you can create several versions, launch them, see which one converts best and stick with the winner. Creativity is no longer a one-off gamble but becomes an iterative process \u2013 which is exactly how performance-based advertising should work.<\/p>\n\n\n\n

    It also changes the division of tasks within the team. What used to hold a campaign up whilst waiting for a design or a production company can now be kicked off by the very person who manages the accounts. It doesn\u2019t do away with the creative team \u2014 we\u2019ll see that in a moment \u2014 but it does free up the first few hours of routine work.<\/p>\n\n\n\n

    The limitations nobody tells you about in the headline<\/h2>\n\n\n\n

    We need to be honest here, because proper marketing is based on sound judgement, not just enthusiasm. Ten seconds of AI-generated video does not constitute a campaign. These are the precautions we take:<\/p>\n\n\n\n