What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

Advertising on Spotify, a good way to get closer to the user.

Advertising on Spotify is an effective way to reach a massive, targeted audience. With over 356 million active users worldwide, Spotify offers brands the opportunity to reach a diverse and engaged audience through audio and visual ads. Let's take a look at how it works:

Ad format: Spotify offers two main types of ads: audio ads and visual ads. Audio ads are 15-second audio recordings that play at regular intervals between songs, while visual ads are images or videos that are displayed on the user's device screen during music playback.
Audience targeting: Spotify allows brands to reach specific audiences through its audience targeting technology. Brands can choose which types of people they want their ads to reach, based on factors such as age, gender, geographic location and music tastes.
Impact measurement: Spotify provides brands with detailed information about the impact of their ads. This includes data such as number of impressions, viewing time and the percentage of users who interacted with the ad. This information helps brands measure the success of their ad campaigns and adjust them accordingly.
Interaction with users: Many Spotify users are more willing to interact with ads because of their musical context. For example, users may click on an ad to learn more about a product or service, or they may respond to a survey directly from the ad.
Cost: The cost of advertising on Spotify depends on several factors, such as geographic location, audience targeting and duration of the advertising campaign. However, in general, advertising on Spotify is more affordable than on other mass media platforms such as TV or radio.

In Spotify, ads are integrated into the user's listening experience in a seamless and natural way. Audio ads play at regular intervals between songs, while visual ads are displayed on the user's device screen during music playback.

Another positive aspect of advertising on Spotify is that users are often more willing to interact with ads because of their musical context. Many Spotify users find music a positive element in their lives and are more willing to listen to an advertising message if it is related to the music they are currently listening to.

However, it is also important to note that Spotify users can opt out of ads by paying a monthly fee. This means that, although the audience on Spotify is massive, it is not necessarily guaranteed that all users will see a brand's ads.

Overall, advertising on Spotify is an attractive option for brands looking to reach an engaged and relevant audience. By combining the ability to reach a targeted audience with detailed measurement of impact and user interaction, Spotify advertising can be an integral part of an effective marketing strategy.