Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
Optimización para motores generativos (GEO): cómo lograr que la IA cite tu marca en 2026
La optimización para motores generativos (GEO) decide si ChatGPT, Gemini y las AI Overviews citan tu marca. Guía práctica, con datos verificados, para empezar en 2026.
More than half of web traffic is no longer generated by humans: what the rise in bot traffic means for your marketing
Bot traffic now exceeds human traffic: it accounts for 53% of web traffic, according to the Imperva report. We explain what this means for your analytics, your advertising spend and
Measuring marketing with AI: why last-click attribution is dead in 2026
AI-powered marketing measurement is replacing last-click attribution. Data from the State of Data 2026 report and practical tips for measuring what really matters
DES 2026: 5 signs pointing to the future of marketing with artificial intelligence
DES 2026, Spain’s largest business technology event, highlights how AI-powered marketing is transforming ROI, data and the customer experience. These are
Ad Context Protocol (AdCP): the open standard set to transform programmatic advertising in 2026
AdCP is the first open standard for AI-powered programmatic advertising. We explain what the Ad Context Protocol is, who is behind it, and what changes it will bring for your brand in 2026.
ChatGPT Ads Manager: why OpenAI’s self-service platform is set to revolutionise digital advertising in 2026
OpenAI is opening up advertising on ChatGPT to any advertiser via its new self-service Ads Manager. What’s changing, what’s on offer, and how to get ready.
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