¿Qué hace Vandelay?

Vandelay es una agencia de marketing digital en Barcelona especializada en diseño web, SEO, Google Ads, publicidad en redes sociales, community manager y servicios de inteligencia artificial. Ayudamos a empresas a destacar online, atraer clientes y aumentar ventas mediante estrategias personalizadas que combinan datos, creatividad y automatización.

¿Con qué tipo de empresas trabajáis?

Trabajamos con empresas de todos los tamaños: desde pequeños negocios locales hasta medianas empresas que buscan crecer online. Nuestros servicios están adaptados a cada tipo de negocio: ecommerce, empresas locales, clínicas, abogados, formadores, marcas personales y todo tipo de servicios que necesiten presencia digital.

¿Trabajáis solo en Barcelona o también en remoto?

Aunque nuestra oficina está en Barcelona, trabajamos con clientes de toda España y otros países. Gestionamos proyectos de forma remota con total eficiencia, manteniendo comunicación fluida y reuniones online cuando sea necesario. Si estás en Barcelona, también podemos reunirnos en persona.

¿Cómo es el proceso de empezar a trabajar con Vandelay?

El proceso es sencillo: (1) Solicitas una llamada gratuita de 15 minutos donde analizamos tu situación actual, (2) Te presentamos una estrategia personalizada con objetivos claros y acciones concretas, (3) Comenzamos a implementar las mejoras con seguimiento continuo y reportes regulares.

¿Qué tipo de resultados buscáis para los clientes?

Nuestro enfoque siempre está en generar resultados reales y medibles: más tráfico cualificado, más leads, más ventas y mejor rentabilidad de la inversión. No trabajamos con vanity metrics. Cada acción que realizamos está orientada a impactar positivamente en el negocio del cliente.

¿Cuánto tiempo tarda en verse resultados?

Depende del servicio. En publicidad digital (Google Ads, Social Ads) los resultados empiezan a verse en las primeras semanas. En SEO, los resultados suelen tardar entre 3 y 6 meses, pero son más sostenibles a largo plazo. En diseño web, el impacto es inmediato una vez lanzada la nueva versión.

Are you making any of these 8 common mistakes in your SEO strategy?

SEO is a fundamental part of web marketing and web design. However, even experts in the field make common mistakes that can harm the optimisation of their websites.

In this article, we will explore the technical keys to SEO in depth and the most common mistakes made by experts, along with their solutions.

Technical keys to SEO

Content optimisation: Content is king when it comes to SEO. Experts must ensure that the content on their website is relevant, original and useful to users. It is important that the content matches the keywords and is used correctly in titles, descriptions, images, internal and external links.

Website structure: Website structure is essential for user experience and search engine indexing. Experts should ensure that their website is easy to navigate, logically structured and coherent. In addition, it is important that the website is compatible with mobile devices and has a fast loading speed.

LinksInternal and external links are an important part of SEO. Experts should make sure that their links are relevant and useful to users. They should also avoid using broken or spammy links, as they can damage the reputation of your website.

Common SEO mistakes and solutions

Overloaded keywords: One of the most common mistakes is keyword overload in content and meta tags. This can be detrimental to the quality of the content and the user experience. The solution is to use keywords naturally and consistently, and to focus on the quality of the content rather than the quantity of keywords.
Duplicate content: Duplicate content can be detrimental to SEO, as it can confuse search engines and damage a website's reputation. The solution is to ensure that all content is original and not duplicated from other websites.
Broken links: Broken links can damage the user experience and the reputation of the website. The solution is to use tools to identify and fix broken links, and to periodically review the website to ensure that all links are working properly.
Disregarding the user experience: One of the most serious mistakes made in SEO is not taking into account the user experience. Websites should be designed with the needs and expectations of users in mind. If a website does not offer a good user experience, visitors may abandon the site and increase the bounce rate, which can hurt search engine rankings.
Failure to use appropriate header tags: Heading tags, such as H1, H2, H3, etc. headings, are important for SEO. These tags help search engines understand the structure of the page content and rank it appropriately. Experts should make sure to use the right heading tags and structure the content in a consistent way.
Ignore the internal link: Internal linking is an important strategy for SEO. Experts should make sure to link relevant content between website pages, which helps search engines understand the relationship between different website pages and improves the user experience.
Failure to optimise website loading speed: Website loading speed is an important factor for SEO. If a website takes too long to load, visitors may abandon the site and increase the bounce rate. Experts should make sure to optimise the loading speed of the website by using techniques such as image compression, caching and coding optimisation.
Do not use data analysis: Data analysis is an important part of SEO. Experts should use analytics tools such as Google Analytics to understand how users interact with the website and to identify areas for improvement. If experts do not use data analysis, they may miss opportunities to improve the user experience and optimise the website for search engines.

SEO is a fundamental part of web marketing and web design. Experts should be aware of the technical keys to SEO to ensure that their websites are optimised for search engines and user experience. They should also avoid common mistakes that can damage the reputation of their website. By focusing on quality content, website structure and relevant links, experts can ensure the SEO success of your website.