Email Marketing

Email Marketing: Why Adopt It?

Digital transformation is here to stay. And this reality isn't just a reality we simply need to know about. Acting accordingly is essential for any company that doesn't want to be relegated to oblivion.
In this context, we can say that the Email Marketing has established itself in recent years as one of the most successful strategies for customer loyalty.
Similarly, a campaign of Email Marketing A poorly crafted email can make you lose those customers even more easily. After all, no one likes their email filled with spam.
The best way to prevent our emails from ending up in the dreaded spam folder is to ensure the content is high-quality.
But how do you know if the content your customers receive is quality?
In Vandelay We are clear about it: knowing the target audience.
From there, we can figure out what type of content best connects with your customers, ensuring your newsletters, offers, or promotions are no longer just another email in their inbox.

Advantages of Email Marketing
Nowadays everyone checks their email at least once a day. With a campaign Email Marketing successful, we will be sure that our customers are aware of your business's news or offers, keeping you in their minds.
This way, when a user decides to purchase a service or product related to your sector, you'll be the first option that comes to mind.

He Email Marketing It's not just a way to increase your sales. It also serves as a standard advertising tool, promoting your business. Furthermore, users will begin to identify your brand with the product or service offered, creating a stronger brand image while subconsciously positioning you as their expert.

He Email Marketing offers a high degree of customization. And this is a great advantage, given that everyone likes to think that something has been specially designed for them. By knowing your business's target audience, we can launch a campaign Email Marketing capable of awakening this feeling among your customers.

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How do we do it?

1. Initial analysis

We must understand the sector, the project, the competition, the current position of the company, and the actions taken prior to our work. What is currently being analyzed and why.

3. We establish the metrics and analyze the strategy

It's vitally important to measure and generate a monthly report on the progress of the different funnels to determine what's working properly and what needs to be changed. We must be clear that, depending on the complexity of the funnel, a critical mass of users is required to validate the funnel and confirm that it's working correctly.

2. We establish objectives and define strategy

Here, it's important to understand the company's objectives and what it wants to achieve with its email marketing strategy. We discuss and agree on these objectives together. We define the target audience and plan how the database will be built. We generate content for download, and we plan the funnels and automations we'll need.

4. What actions do we propose?

In addition to measuring the performance of what we're achieving with our funnels and newsletters, it's important to consider actions to correct what isn't working. Another important point is to consider actions aimed at improving or addressing new aspects, needs that may arise, or focusing on different strategies to increase online visibility.

Vandelay is your Email Marketing agency

If you decide to work with VandelayWe'll be sure to review your database, update it, and expand it with new email addresses if necessary.
And we are very aware that you cannot run a campaign of email marketing without a solid and proven database.
Of course, just as important as the database itself is ensuring that the target audience is relevant to our content. Otherwise, we'll just be accumulating useless email addresses.

In Vandelay We carry out an exhaustive curation process, always ensuring that the database is the most appropriate for your business model. Furthermore, we will ensure that said database is obtained legally, with the express consent of users, to avoid any legal issues in the near future.
Once this email directory is created, we can start working on the campaign. email marketing that best suits the needs of your business.
Starting from the idea that we already know your customers, we'll make sure to create quality content that sparks their interest or helps build loyalty.

Find out how we can help you