Posting frequency on Instagram: the decisive factor in accelerating your growth

Has your Instagram account stopped growing?

Do you find that, despite posting regularly, your growth on Instagram has stalled? We've looked at the latest stats on Vandelay Digital Marketing and we confirm that the problem lies not only in what you publish, but also in the way you publish. number of publications.

A study of millions of publications showed a clear trend: frequency is the essential element to multiply your growth and increase your reach..
Here are the figures that show that having more - and better quality - publications is advantageous.

Minimum needed to take off: 3 to 5 times per week

For most brands, the range of continuous growth is in this range. If you only post once or twice a week, you are missing out on huge opportunities.

• It doubles development: Posting 3 to 5 times a week can double follower growth compared to posting only once or twice.
• Expansion of the scope: In addition, each publication in this frequency range has the potential to reach 12% more people.

Vandelay's conclusion: If you want a stable and solid base, this should be your minimum target when publishing. It is the pace that makes it possible for you to grow without affecting quality.

Quantitative change: 6 to 9 publications per week

The solution is simple: if you already control the 3-5 rhythm and are ready to take your account to the next level, ups the ante.

• Quadruple growth: Posting 6 to 9 times a week increases the number of followers by almost four times.
• Superior visibility: This increase in frequency also means 18% more coverage.

Elite level: more than 10 publications per week

For brands with a high production capacity that can sustain quality, the greatest benefit is provided by more than ten publications per weekbut with an important caveat.

• Multiplied by 5.5: If you exceed ten posts per week, you could increase your account growth fivefold.
• Maximum range: The range also has the possibility to increase up to 24%.

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While these increases are notable, each additional increase in frequency provides smaller benefits.
What is important is that the rhythm is sustainable and the quality of content is preserved.
If the quality drops, the results will not last.

The price of weeks of inactivity

If you question what happens if you don't publish, the repercussions are obvious, and they are a real cost to your business:

• Stop the range: If you remain inactive, the algorithm penalises you.
• Loss of followers: No publish for weeks can result in a decrease in interaction and a decrease in the number of followers.

The key to success: consistency and quality

It is not a question of saturate for the sake of saturation. It's a matter of finding a rhythm that you are able to maintain without sacrificing quality.
For most companies, 3 to 5 publications per week is the successful strategy for stable and steady growth.

How often do you post on Instagram?

How about you? How many times a week do you post in Instagram?
Have you noticed how your growth is affected by frequency?
Post your experience in the comments!