Google Ads

Google is the most popular search engine. This means that, for practical purposes, if you don't appear on Google, you don't exist.
Ads on Google, or Google Ads, are therefore one of the most profitable showcases in the digital environment. Considering that virtually the entire planet uses Google, investing in online advertising can be the boost your business needs.

In Vandelay We have professional experts in online advertising who can advise you so that your business appears on the first pages of Google.
Just tell us how much you want to spend and we'll adapt to your budget, creating fully customized online advertising that meets your expectations.

Advantages of investing in Google Ads

Online advertising offers many advantages over traditional marketing. Let's look at just a few of them:
– Google Ads is one of the most efficient ways to promote a new product.
– Online advertising puts small businesses and large companies on a level playing field. While with traditional advertising, we'd never think an SME could compete with major brands, thanks to Google Ads, we can position ourselves on the same level.
– Thanks to Google Ads, you can also rank higher in search engines and appear on the first pages.
– The investment offers a quick rate of return.
– Thanks to the online advertising We will also be able to efficiently segment the audience that visits our website.
– Additionally, with Google Ads, we have the opportunity to run a multitude of A/B tests very easily. This will allow us to continue implementing improvements and adapt to the digital market regardless of the many variables that arise.

Vandelay and Google Ads
In Vandelay We are experts in digital marketing and, of course, in Google Ads. That's why we can offer you a range of specific online advertising services, always tailored to your needs.

Find out how we can help you

What services do we offer?

Search campaigns

This type of online advertising is, without a doubt, the most popular. We're talking about the sponsored ads that appear above the first Google results. Thanks to this service, we can display the title, description, and URL of your product. And the best part is that you only pay for the clicks the ad receives, not for the number of impressions.

Remarketing

This strategy consists of creating a type of online advertising specifically targeted at a segment of users who have already visited our site and, therefore, for whom we already have certain data based on their behavior. It has high potential for building loyalty, as well as for attracting first-time customers. At Vandelay, we do all types of remarketing, so the options are endless.

Display Campaigns

Although less effective than Search Campaigns, Display Campaigns are still a good way to invest in online advertising. They involve placing your ads on specific web pages. These are usually in the form of images or short videos. One of the advantages of this type of online advertising is the great targeting capabilities it offers, based on the fact that it starts from a specific website, which in turn will have a specific location, topic, age, or gender depending on the topic.

Youtube Advertising

YouTube is the largest video platform on the planet. This means that any small success on it can mean a huge success for your business. At Vandelay, we know how to turn the platform's constant growth into profits for our clients. It all comes down to knowing which video has the most potential to feature in our online advertising or identifying the popular channels that create the most synergy with your business.

Vandelay's process with Google Ads

Success isn't usually the result of chance, but of causality. That's why at Vandelay, we have a proven method for tackling any online advertising campaign using Google Ads.

Analysis: The first step should always be to analyze the client, the sector, and the market. This will give us a starting point from which to establish a solid and efficient Google Ads campaign.

Definition of objectives: Once we know our starting point, we need to know where we want to go. To do this, we use the SMART methodology (Specific, Measurable, Achievable, Realistic, and Timely), which will allow us to identify the realistic optimal outcome of our campaign.

Keyword researchNow it's time to figure out which keywords to use, around which we'll generate our online advertising. This will also be practical in the future, as we can implement a multitude of initiatives or campaigns based on these keywords.

Channel strategy and selectionWe'll base our strategy on the information we've gathered so far, and then decide which channels are best suited to launch your Google Ads campaign.

Campaign launch: At this point, the most important thing is to be careful and methodical, monitoring the campaign from start to finish, ensuring we get the maximum possible return.
Optimization: With the campaign already underway, we will continue to work to optimize the results of your online advertising investment.

Constant feedback: And, of course, we'll keep you up to date on everything in real time, so you always know how your Google Ads campaign is performing.

Talk later?