Google has changed

Finder is now a personal assistant. The AI manages complex tasks for you, and you no longer have to click in the results.

Google has changed. What used to be a simple search bar returned a list of ten results. This list forced the user to click here in several of them to find their answer. That model has ended.

The search engine is now a Google search engine IA. The company has integrated a layer of Artificial Intelligence that transforms the search process into an conversation and a task management. This is a fundamental evolution. It goes far beyond the generative responses (AI Overviews).

The new model acts as a real personal assistant. You no longer have to go to the web to do something. You can tell Google a complex action and it handles it for you.

Conversational AI: A Paradigm Shift in Search Engines

The key to the new Search for Google IA lies in its ability to maintain a conversational thread. You no longer have to rephrase your question over and over again. The AI remembers the context of your search. This enables task management that was previously unthinkable.

1. Management of Complex Tasks

The search engine is no longer a mere index of information. It becomes a hub of action. You can give the browser commands that involve several logical steps. The AI takes care of executing them.

• Practical Example: Instead of searching for “best hotel in Barcelona”, you can ask: “Find me a hotel in Barcelona with swimming pool and gym, that has good reviews and costs less than 150 euros per night”. The AI processes all those variables, crunches the data and presents you with a straightforward solution. It doesn't give you ten links. It gives you the final answer.

2. The Challenge of Context and Recollection

Google's ability to remembering and maintaining context throughout various interactions is crucial. This emulates the way we interact with a human assistant.

• Sequential Search: If you first search for “best low-carb diets”, and then ask Google “which one is suitable for vegetarians”, the AI knows that the context is the previous list. It integrates the second piece of information into the initial list without having to repeat all the information. This saves time and effort for the user.

SEO in the Age of Google AI search engine

This change has massive implications for traditional SEO. If Google no longer forces you to click to get the information, organic traffic is transformed. SEO is no longer just about rankings. It is about be the source of authority that the AI decides to cite.

1. From the Ranking to Authority and Trust

The battle is no longer for position 1 in a result. The battle is to be the primary data provider that the AI uses to construct its responses.

• E-E-A-A-T Advanced: The Experience criterion, Expertise, Authority and Trust (E-E-A-T) becomes the dominant factor. Google will trust data from websites that demonstrate maximum trustworthiness. Your strategy should focus on creating content that is uniquely authored, researched and proven. expertise.
• The New Visibility: Even if the user does not click, if the AI uses your website as a source, you are gaining brand visibility and authority.

2. The Relevance of Content Long-Tail

Complex, conversational searches are often “long tail” searches (long-tail). These are questions that require multiple variables.

• Optimisation for Conversation: Your content should be structured to answer these complex questions in a concise and clear manner. Use question and answer formats and structured data tables. This is easy for AI to digest. The goal is for the AI to use your data to answer directly, increasing your brand visibility.

3. The Value of the Residual Click

The user will still click on topics that require opinion, purchase or detailed review. AI can summarise, but not convince.

• Commercial Intent: Focus on low-converting content that AI absorbs, but don't neglect content with high commercial intent. Product comparisons, detailed reviews and buying guides will continue to be an important driver of clicks. This content demonstrates credibility.

The Google AI search engine has redefined the meaning of search. Google has evolved from a web index to a life assistant. The brands that adapt to this new reality, prioritising authority and conversational content, will be the ones that survive. SEO is no longer a race for ranking, but a struggle for the full credibility.

Frequently Asked Questions (FAQs) about Google Search with AI

Q: What is Conversational AI in Google Search?

A: It is a layer of Artificial Intelligence built into the search engine that allows it to understand the context of a search. It can maintain a dialogue and handle complex commands, acting as a personal assistant.

Q: How does this change affect me if I am an advertiser (SEO)?

A: AI provides direct answers, which reduces clicks to your website. SEO should now focus on authority and credibility (E-E-A-T) to be the source that the AI uses to generate these responses.

Q: What does it mean that Google handles complex tasks?

A: It means that you can give Google commands with multiple variables or filters (e.g. “hotel with pool, gym and cheap”). The AI processes and executes the search for you.

Q: Does Google's AI remember my previous searches?

A: Yes, the conversational function allows the AI to remember the context of your previous questions in the same session. This allows for sequential and complex searches in a natural way.

Q: Is traditional SEO (keywords) still important?

A: Yes, but the focus is changing. Long tail“ keywords that reflect complex questions or commercial intent are now more important. Content needs to be deep and conversational.

Your website is not appearing in the AI answers? Contact Vandelay and adjust your SEO to the new Google AI search engine.