Google Launches Mixboard, the Replacement for your Graphic Designer

Google's new tool is transforming content creation - is your team ready for full automation?

At Vandelay, efficiency and innovation are our cornerstones. While artificial intelligence has dominated the copywriting and campaign optimisation, visual design has maintained some resistance to automation. That ends today. The giant Google has broken into the creative realm with Mixboardan experimental tool of AI for graphic design which not only facilitates design, but also promises a radical change in the way advertising content is conceived and produced.

Mixboard is not just a publisher; it is a free platform assisted by IA for graphic design which automates the process from ideation to final asset production. Whether your focus is on high-converting graphics for your Meta Ads campaigns, or rapid development of visual material for your e-commerceThis tool is positioned as an indispensable ally for any marketing team or business looking to scale without skyrocketing design costs.

Mixboard's Promise: Democratising Professional Design

The fundamental value of Mixboard lies in its ability to level the playing field. Traditionally, the creation of a mood board visual, a flyer high quality, or a series of banners for a campaign required hours of dedication from a professional designer, using advanced software such as Photoshop or Illustrator. This created a significant barrier to entry for SMEs and entrepreneurs.

Mixboard eliminates this friction. By leveraging advanced algorithms, it allows users with no design experience to achieve high quality results simply by describing their vision. The result is a professional design process that is measured in seconds, not days.

What assets can you generate with this AI for graphic design?

• Digital Advertising: Graphics optimised for different platforms (Instagram, Facebook, LinkedIn), including automatic adjustment of sizes and resolutions.
• Brand Identity: Creation of colour palettes, mood boards conceptual and coherent visual styles based on a coherent prompt or an initial reference image.
• E-commerce and Web: Complete visual elements for landing pages, product carrousels and website sections, maintaining brand harmony.
• Rapid Testing: Ability to generate ten variations of a banner in a minute, which is crucial for any strategy of testing A/B or multivariate.

Mixboard Workflow at a Glance

The real magic of Mixboard is revealed in its ease of use, making interaction with the AI for graphic design a smooth and intuitive process:

1. Conceptual Exploration (Prompting) It all starts with a description. Forget about looking for pre-made templates. The AI responds to specific instructions such as: "Design a stylish poster. art deco for a jazz event in New York, using gold and dark tones".
2. Gallery generation and Mood Board Instant Mixboard's algorithm processes the prompt and instantly generates a gallery of multiple visual concepts. This is not only a final image, but also a mood board complete with variations in lighting, composition and typography. This phase eliminates the hours a designer used to spend on visual research.
3. Assisted Editing and Detailed Refinement Once you select a base concept, you can refine it with simple commands. For example: "Take away the saxophone and put in a microphone vintage"or "Change the background to a solid, more vibrant colour". The AI for graphic design makes the modifications without requiring the use of layers or complex editing tools. This ensures that the final result is not only fast, but also perfectly tailored to the specific needs of the campaign or the briefing.

Strategic Impact on Marketing Teams

The integration of Mixboard has profound implications for Vandelay's teams and our clients. It is no longer a matter of replacing the designer, but of reorient its role and that of the entire content team:

• Time-to-Market: The ability to generate visual assets at unprecedented speed drastically reduces the time between idea and campaign launch. This is vital in digital environments where trending and rapid response are crucial.
• Focus on Strategy: Designers, instead of spending most of their time on repetitive editing or trimming tasks, can now devote themselves to more strategic roles: refining promptsThe project is designed to ensure the visual consistency of the brand and monitor the quality of the assets generated by the AI.
• Budget optimisation: As an initially free (or very affordable, given the Google trend) tool, it reduces reliance on expensive software design time and the time it takes to outsourcing.

At Vandelay, our vision is clear: the AI for graphic design as Mixboard is not a threat, but an empowering tool. It allows small and medium-sized businesses to compete in a visual field dominated by big budgets. The key to mastering this new landscape is knowing what to ask AI.

If you want to be among the first to take advantage of this revolution and simplify your content production, Mixboard is an indispensable tool that must be incorporated and mastered quickly.

Contact us to Integrate AI into your Content Strategy