What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

How to create an effective Pinterest marketing strategy

Pinterest is a visual social platform and a highly effective tool for boosting your business and attracting new customers. With over 400 million active users worldwide, Pinterest is one of the most important social networks for any brand looking to expand its online presence.

However, to make the most of Pinterest's potential, it is essential to have a solid and well-thought-out marketing strategy. Here, we provide you with the steps to create an effective Pinterest marketing strategy.

Define your marketing objectives

Before you start creating your Pinterest marketing strategy, it's important to consider your goals and what you hope to achieve with your presence on the platform. Do you want to increase traffic to your website? Do you want to increase sales or improve your brand's recognisability? Once you are clear on your goals, it will be easier to focus on the efforts that will help you achieve them.

Know your target audience

Knowing your target audience is key to any successful marketing strategy. Make sure you understand who your ideal customers are, what they like, what they are interested in and how they interact with Pinterest. This knowledge will help you create relevant and engaging content for your audience, which will increase the likelihood that they will interact with your content and click on your links.

Create a complete and attractive profile

A complete and attractive profile is essential to make a good first impression and attract more followers. Be sure to include a detailed description of your brand, a link to your website and your contact information, as well as high-quality images that represent your brand. You can also use your profile to promote your products or services, as well as to post content of value to your audience.

Create relevant dashboards

Boards are an important part of your Pinterest presence. Creating relevant boards that focus on specific topics that are of interest to your audience will help you attract more followers and increase the visibility of your content. Be sure to include detailed descriptions and relevant keywords for each board to optimise your search on the platform.

Creating engaging visual content

Pinterest is a visual platform, so it is essential to have engaging visual content to attract users and keep them interested. Make sure to use high-quality, creative images that attract attention and represent your brand. You can also experiment with different content formats, such as infographics, videos and lists of articles.

Use relevant keywords

Keywords are essential to optimise your search on Pinterest. Be sure to include relevant keywords in your board, pin and profile descriptions so users can easily find your content.

Promote your pins

Pinterest offers the option to promote your pins to reach more users and increase the visibility of your content. Make sure you carefully select the pins you want to promote and set an appropriate budget for your advertising campaign.

Interacting with your community

Interacting with your community is an important part of any marketing strategy on Pinterest. Be sure to respond to comments and questions from your followers and interact with other users and brands on the platform. This will help you build relationships and increase your brand's visibility.

Analysing the results

Analysing the results of your Pinterest marketing strategy is essential to evaluate its effectiveness and make adjustments as needed. Be sure to regularly monitor follower, impression and click-through data, and use this information to improve your strategy in the future.

In conclusion, Pinterest is a very effective tool to boost your business and attract new customers. With a well thought-out marketing strategy and a focus on your target audience, you can maximise the potential of this visual platform. Follow these steps and you will see positive results in no time.