What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

How to optimise the positioning of your website with images

Optimising SEO with images is an effective way to improve the visibility and performance of your website. Here are some tips on how to optimise the SEO of your images:

Use descriptive file names: It is important to name your images in a way that makes it easy to understand what they are about. Avoid general names like "image1.jpg" or "photo2.png". Instead, use names that include keywords relevant to the image.
Use alt tags: Alt tags describe the image to search engines and users using screen readers. Be sure to include relevant keywords in the alt tags of your images.
Image compression: It is important to compress your images so that they load quickly. This will help improve the loading speed of your website, which in turn will improve performance and ranking.
Use the right image format: Each image format has its own characteristics and utilities. It is important to choose the right format for each image. Using formats such as JPEG, PNG, WebP are ideal for compressing images with good quality.
Use titles and descriptions for images: If your website uses a content management system (CMS), be sure to add titles and descriptions to your images. This will help search engines to better understand the content of your images and to display them in search results.
Use an SEO plugin for images: there are several plugins available to optimise images in wordpress, Shopify, among others. These plugins help automate image optimisation by adding alt tags, descriptions and titles automatically.

By following these tips you can significantly improve the positioning of your images and therefore the performance of your website.