Remarketing is a digital marketing strategy that consists of re-displaying ads to people who have interacted with your website or brand in the past. This technique is very effective in recapturing lost leads by reminding them of your brand and giving them an incentive to consider you again.
In this article, we'll show you how to use remarketing to recover lost leads and improve your conversions and sales.
Identify lost potential customers
The first thing you need to do is identify your lost leads. To do this, use tracking tools like Google Analytics or Facebook Pixel to find out who has visited your website in the past, added products to their shopping cart or interacted with your brand on social media, but hasn't completed any actions.
Once you have identified these lost leads, create a remarketing list in Google Ads or Facebook Ads so that you can show them personalised ads in the future.
Design personalised ads
Remarketing ads should be personalised and relevant to your lost leads. To do this, use the information you have about them, such as their behaviour on your website or their interests and preferences, and create ads that are tailored to their needs.
For example, if a potential customer added a product to their shopping cart but did not complete the transaction, you can show them ads offering a discount on that product or similar products to incentivise them to buy.
Use segmentation
Targeting is a technique that allows you to show ads to specific groups of missed leads based on their behaviour or interests. Use targeting to show different ads to different groups of lost leads.
For example, if you have a clothing shop and a potential customer visited the men's clothing section, you can show him specific ads for men's clothing instead of general ads for the whole shop.
It offers incentives
Offering incentives is an effective technique to win back lost potential customers. You can offer discounts, exclusive promotions or free shipping to incentivise their purchase.
For example, if a potential customer abandoned their shopping cart, you can send them an email with a special discount to encourage them to complete the transaction.
Create a sense of urgency
Creating a sense of urgency is another effective technique to win back lost leads. You can create a sense of urgency by offering limited-time promotions or discounts.
For example, you can send an email to lost leads with a special discount that will only be available for the next 24 hours.
Use email
Email is a very effective tool for recovering lost leads. Use email to send reminders, promotions or special discounts to lost leads.
Do A/B testing
Do A/B testing to determine which types of ads, incentives or emails are most effective at winning back lost leads. Try different combinations and analyse the results to see which strategies work best.
Analyse the results
Analyse the results of your remarketing strategy to see which techniques are working best and which need to be adjusted. Use analytics tools such as Google Analytics or Facebook Ads to measure the performance of your remarketing ads and emails.
Keep potential customers interested
Once you've recaptured lost leads, it's important to keep them interested in your brand and your products or services. Offer relevant and useful content on your website and social media to keep them engaged and encourage them to make a purchase in the future.
In short, remarketing is an effective strategy to recover lost leads and improve your conversions and sales. Identify lost leads, create personalised ads and use targeting, offer incentives, create a sense of urgency, use email, do A/B testing and analyse the results to continuously improve your remarketing strategy.
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