What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

Key aspects to take into account before hiring an influencer

When hiring an influencer to promote your brand or product, it is important to take into account some key aspects. In this blog post, we show you 5 of them. Read on to discover them!

Ensure that the influencer has a good number of followers and that they are real.

The number of followers and the content generated by the influencer are key factors when it comes to obtaining positive results after contracting their participation. Therefore, before signing an agreement with an influencer it is important to verify their number of followers and confirm that they are real. It is necessary to offer authentic content that is relevant to their followers to ensure successful outreach with that influencer. Analysing what type of content each influencer publishes is another factor that adds up when determining whether or not the followers are really reliable.

Verify the quality of the content produced by the influencer.

The quality of content an influencer produces will directly affect their ability to connect with their target audience. For this reason, it is important to accredit the truthfulness and accuracy of the content before engaging an influencer. The validation of the resources and information presented should be thoroughly checked, as this helps to ensure that the influencer's channels are delivering reliable content to the target sector. This research also gives the brand or company the opportunity to examine how the influencer conveys their messages and concepts, to see if they fit the theme of the advertising campaign and preserve the corporate image. Finally, it is imperative to assess the engagement of the audience following this influencer, to see if they relate to your target market.

Make sure the influencer has a good track record and has not had problems with other brands in the past.

Hiring an influencer can be a very useful tool for brands, but it is important to make sure you choose the right one. Before signing an agreement with any influencer, it is essential to check their track record. Make sure they have not had any problems with other brands in the past and avoid any negative aspects that could affect your company's image. A good track record can help you guarantee successful results for your campaigns and get the best possible results for your company.

Conduct research to ensure that the influencer's target audience matches the brand's target audience.

It is important to do your research before hiring an influencer in order for your brand to get the best results; we especially recommend you to be aware of who the influencer's target audience is. If their audience profile doesn't align with yours, then it may be worth looking for another option. Make sure their followers have a proper understanding of all relevant aspects related to your products and services in order to properly promote your brand. This will ensure that you will get the desired results by referring him/her as a representative of your brand.

Negotiate the terms of the agreement to ensure that both parties are satisfied with the expected results.

Negotiating the terms of an agreement with an influencer before hiring them is essential to the satisfaction of both parties. There must be a balance between the desires of both parties in order for it to be a fair transaction. Certain key factors must be considered, such as the objectives to be achieved, the language and tone of the content generated by them, the duration of the content, the rules of the contract and the payment; all of these aspects will make the final outcome successful. When the agreement is negotiated and all conditions are clear and signed, there can be mutual trust between the two parties for a successful outcome.

When hiring an influencer, it is important to consider a few key aspects to ensure that they are the right person for your brand. Be sure to research the number and quality of the influencer's followers, as well as their track record with other brands. Also, check if the influencer's target audience matches your own brand's target audience. Last but not least, negotiate the terms of the deal to ensure that both parties are satisfied with the end result.