Do you feel that your campaigns in Meta Ads are not performing at their best? A single change in your strategy could quadruple your return. At Vandelay Digital MarketingIn this article, we've analysed the latest tips Meta is sharing to make your ads sell more.
Below, we present 5 high-impact tips that you should apply today to scale your Meta (Facebook and Instagram) campaigns and see amazing results.
1. Ditch Micromanagement: Activate Advantage+ with AI
The first and most important key is to embrace the Meta automation. Activate the Advantage+ Shopping Campaigns is not just a recommendation, it is a proven strategy.
- Proven Results: Meta has confirmed that campaigns using Advantage+ with Artificial Intelligence (AI) have a ROAS (Return on Advertising Investment) average of 4.52.
- Saves Effort: This tool allows AI to automate bids, audiences and creativesfreeing you from the tedious micromanagement.
- Improvement in Reels: In addition, the campaigns in Reels that use AI generate a 5% more conversions.
Tip Vandelay: Focus on the quality of your assets (products and creative), and let Meta AI optimise delivery.
2. Convert Still Images to Video for Reels
Video dominates platforms like Reels, but what if you only have static images? Meta has the solution: don't settle for just photos.
- AI tools: It uses native Meta functions such as Image Animation y Video Expansion.
- The Power of Movement: These tools transform your still images into videos simple but effective, which work much better in the Reels format.
- Double Benefits: In doing so, multiply your reach and engagement of your advertisements without the need for additional production.
3. Integrate Messaging into your Sales Funnel
Direct contact is the new engagement. The use of messaging apps to connect with businesses is exploding.
- Mass Potential: Every day, 600 million people contact companies via messaging apps (WhatsApp, Messenger, Instagram Direct).
- Click to Message" strategy: Take advantage of ad formats Click to Message Ads to drive traffic to your chats.
- Acceleration with AI: Activa automated assistants with AI to answer frequently asked questions, rate leads y accelerate sales and customer service in real time.
4. Test Threads as a New Conversion Placement
The new platform of microblogging of Meta has quickly surpassed the 350 million active usersand is no longer just a platform for branding.
- New Opportunity: Meta already allows integrate Threads as a placement within your Meta Ads campaigns.
- Key Objectives: Use this channel in your campaigns Advantage+ Manuals with the objectives of Reach, Traffic and Conversion.
Tip Vandelay: Being a placement relatively new, there is a great opportunity to be where conversion is growing and stay ahead of the competition.
5. Collaborate with Influencers
Trust is the most valuable currency in marketing, and content creators are the biggest generators of that trust.
- Consumer Confidence: The 40% from users relies more on the recommendations of influencers than in traditional advertising.
- Novel Tool: Use the Instagram Creator Marketplace to find the perfect partners for your brand.
- Campaign with Credibility: Lanza Partnership Ads Campaigns (formerly Branded Content Ads) in collaboration with creators to make the recommendation feel genuine and authentic.
Ready to Climb?
Meta's ecosystem is constantly evolving, and the key to success is to quickly adopt tools that drive automation and trust. Apply these 5 tips recommended directly by Meta and start measuring results.
Which tip has worked best for you? Do you know of any other key strategies? Let us know your experience in the comments!
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