The acronyms SEO mean “Search Engine Optimization” or translated, “Search Engine Optimization.”

It is a discipline that pursues improve and optimize a website or content in a way that improves its visibility in search engines (mainly Google) and thus rises in search results, the ultimate goal being to appear first.

He SEO In itself, it is not a strategy, but rather the set of actions necessary to achieve the desired objective, although since its appearance, the set of techniques and actions to improve visibility in the eyes of search engines has evolved a lot.

The difficulty of the SEO lies precisely in this evolution, since what may currently result in better positioning may tomorrow be considered a penalty, so analysts and consultants must be in training and continuous learning, just as we do in Vandelay.

It should be noted that whenever we refer to SEO, we are talking about organic results, that is, they have not been achieved through advertising campaigns or other promotional methods (these types of techniques are known as SEM or Search Engine Marketing).

SEO manipulates website data to adapt it and benefit from the performance of search engines. It's a complex, dynamic, and systematic process.

They are given in steps, which mark their operation:

1. Based on criteria (algorithms), search engines rank your website pages against millions of others, placing some above others.
2. SEO agencies, like Vandelay, allow you to get closer to deciphering this algorithm by researching and gaining in-depth knowledge of it through data analysis, reports, and testing, seeking to adapt your site to the algorithm's patterns.
3. You get what's called on-page and off-page SEO, based on cross-positioning strategies.
4. We measure the results obtained on your site, proposing continuous improvement of results with data feedback methods.

Vandelay executes each of these steps, with intelligent tools and expert analysis, as an agency and Expert Partner in SEO solutions, digital marketing and web positioning.

The million-dollar question. Often as difficult to answer as it is essential. If you can't predict the timing of your strategy's results, how could you afford to dedicate an investment to an ROI that has no certain date?

It is a question that is both logical and recurring, and one that often distresses our clients. That is why in this area, result period SEO strategies are usually organized in terms of short, medium and long term strategies.

SEO it is not instantaneous. It depends a lot on your niche, practices, and competitors, as well as Google's algorithm changes. However, there's always the possibility that, with smart, efficient, and responsible techniques, you'll be guaranteed success. constant and lasting growth.

At Vandelay, we're dedicated to providing you with that guarantee. We know the techniques, and we've tested them. SEO isn't an exact science, but we're constantly innovating to achieve almost any visibility goal you desire.

On Page SEO is mainly about optimize and improve each and every internal element of a website, that is, everything that concerns both the content and the structure of the site.

Any serious SEO strategy should be based on this block, as it will forge the central pillars upon which we will build the rest of the strategy. Without good On-Page SEO, it will be very difficult to achieve notable results.

We'll detail some of the most important points included in the On-Page SEO block:

• Keyword analysis and research
• URL Optimization
• Structure of the headings
• Loading time optimization
• Writing quality content

He Off-Page SEO It is just the opposite of what was described above and is focused on improving and effectively managing the actions that are executed and developed. out of reach of the web.

This may seem contradictory, since many people think it's impossible to control actions that occur outside the page, but the truth is that this aspect can be worked on much more than it might initially seem, some of which are extremely important once On-Page SEO is properly applied.

Some of the most important points for applying a correct and effective Off-Page SEO strategy are:

• Linkbuilding (Getting quality inbound links)
• Video marketing (including YouTube-specific SEO)
• Guest Blogging (Generate posts and content for third parties that include links to your website)
• Creating quality infographics and graphic elements
• Active networking (building a network of relationships with websites related to your sector to collaborate)

SEO Trends to Keep in Mind

In SEO, there are countless elements and variables that we must take into consideration to achieve medium and long-term results, but unquestionably, there is one factor that should be the main axis of any quality strategy and it is none other than the search intent.

Today, algorithms and their AI are increasingly able to fine-tune and contextualize what the user wants and, based on this, offer them the information that best addresses this intention.

Therefore, any content should always be focused on offering the greatest utility to the user, always with original and quality content, if you manage to focus your website by prioritizing this point and correctly applying the points of the On-Page SEO and Off-Page SEO, you will achieve exceptional results in a short time.

Technical SEO is a fundamental step in the SEO process. If your technical SEO fails, the rest of your SEO tactics are likely to fail.

Hence the importance of this type of SEO, whose status is manifested primarily through technical audits and checklists, where potential problems are identified.

Thus, technical SEO focuses on optimizing crawling and indexing tasks, with medium- to long-term results. It helps search engines access, crawl, interpret, and index your website in the simplest way possible, without affecting your site's content or text.

If SEO were a race, while on-page and off-page SEO would be the driver's skills on the curves, straights, and stops, technical SEO would be the vehicle and its condition: the engine, tires, brakes, chassis, etc.

All branches of SEO are complementary, and each one fulfills its function.

Technical SEO, although it's the least-regarded branch, good technical SEO practices serve as an ace up your sleeve to gain an extra edge over your competitors.

●     Positioning your website in the SERPs gives you greater visibility, allowing you to attract more potential customers.

●     Improve your brand image

●     It allows you to make decisions based on data and analytics, for the improvement of your company.

●     It gives you authority, giving you weight as a benchmark brand or company in your online niche.

At Vandelay, our digital marketing agency, we follow a methodical and personalized approach to positioning your website in search engines. Our process includes:

1. Comprehensive analysis: We evaluate your website, your competition, and the keywords relevant to your business.
2. Tailor-made strategy: We develop an SEO plan tailored to your objectives and the specifics of your industry.
3. On-page optimization: We improve the structure, content, and technical elements of your website.
4. Creating valuable content: We generate quality content that attracts your audience and search engines.
5. Link Building: We implement ethical strategies to obtain quality backlinks.
6. Local Optimization: If relevant, we focus on improving your visibility in local searches.
7. Monitoring and adjustments: We constantly monitor performance and adjust the strategy as needed.
8. Transparent reporting: We keep you informed of progress and results on a regular basis.

At Vandelay, we are committed to using SEO best practices to improve your online visibility and attract qualified traffic to your website.

When you want a dynamic and reliable solution to position your content on the web, regardless of your niche, sector, or size, Vandelay is your expert SEO partner that will boost your brand's awareness in digital media.

We work with a proven methodology, with constant communication, and through versatile execution and analysis stages. All with the goal of offering an exponential leap in the recognition of your business's image.

Content creation, or copywriting, is the area of the marketing process that provides you with written and designed texts, based on methods, tones, and styles, to sell your product or persuade a potential customer.

Copywriting is much more than just writing a headline or a slogan. Through advertising, it also connects people with products and services that satisfy their needs by effectively conveying exactly why these solutions are the right fit.

It is a challenge to do, which when done well, adheres to SEO achieving:

●     More useful and comprehensive answers to users' search intentions.

●     That the positioning of the pages is further favored.

●     That further magnifies the conversion power of leads brought in by organic results.

In Vandelay We can help you with your project to improve its visibility and positioning in all search engines. To do this in the best possible way, our team of professionals will conduct a thorough audit of your website to find the necessary areas for improvement that you should implement based on everything we've explained above.

This audit It will help us develop a suitable strategy fully adapted to the needs of your project. This way, all the work to be carried out will be perfectly analyzed and planned, making it much easier and faster to implement.

SERP positions are not permanent

ANDSEO is a organic process. Of which each website, with its pages, links, and keywords, forms an organism.

Thus, the way you maintain your body's health will determine how your SERP ranking evolves, improving or decreasing over time.

Don't forget that your competitors will be doing the same, and your website can only benefit from constantly checking how your processes are working.

Let us remember that the notoriety of content on the Internet is highly dynamic, and websites are no exceptionYour content, segmentations, keywords, and internal and external links have a lifespan that you'll need to keep track of.

Google's algorithm is constantly changing.

The constant updating of Google's algorithms, which power its search engine, is the most important challenge for SEO strategy.

Google modifies its algorithms several times a year, and every so often, it releases versions that come to change the paradigms of SEOSuch as the Penguin, Hummingbird, and Mobile First Index updates, which established adaptability or the main smartphone version as the primary ranking factor for websites.

This is no coincidence. In November 2021, Google launched a new core update, historic, which changed the rules of the SEO game again.

SEO maintenance for websites

By the hand of the SEO maintenanceTake advantage of a quality service that complements the capabilities of your positioning strategies, taking you to #1 while generating optimal long-term conditions for your website.

Our service is based on the dedicated work and analysis of specialized professionals who will understand and dynamically develop your strategies, thanks to periodic measurements, expert analysis, and intelligent tools to strengthen your campaigns.

You will get responsive and attentive maintenance that will allow you, your team and our professionals, make better decisions through more effective reporting and deeper data on your site's performance, helping you increase traffic.

Maintain your positions in Google's SERP

Not only in how much the quality that our professionals guarantee to your website, the regular SEO maintenance in turn will make the work easier of search engines and bots to get it on the internet.

When you make the decision to include SEO maintenance services in your online marketing budget, you can provide your web pages with a reliable positioning base that generates greater authority in the long term.

Furthermore, it is not susceptible to keyword or link losses due to a lack of constant and thorough monitoring.

How can I elevate my brand identity with maintenance? Regularly maintaining your SEO strategies increases consumer loyalty by regularly and reliably showing your site among their daily searches.

Specialists in bringing customers from your street, neighborhood, and city to the doors of your business

Reach your local customers with SEO

Take advantage of every positioning opportunity that Local SEO offers with Vandelay, from Google Maps to Google News.

Make your business more visible to those around you, and increase your in-person customer flow and the loyalty of your regular customers, with greater and better chances of being found.

The magic of local SEO allows you to strengthen the symbiosis between your physical and digital efforts and ROI, thanks to our specialized tools and techniques.

We provide you with results only possible through the use of the most powerful and esteemed SEO tools in the industry, such as Rank Math, HEmRush, Yoast SEO Premium, WP Rocket, Ahrefs, Screaming frog, among others.

Vandelay, with the help of its experts, is a skilled agent in the use and enjoyment of these complex tools. All with the goal of providing your business with the highest quality services in our areas of expertise: