What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

SEO for Amazon: How to improve your ranking on the platform

Amazon is one of the most popular online shops, and if you want your shop to be successful, you need to make sure it ranks well in Amazon's search results. Fortunately, there are several things you can do to improve your Amazon shop's SEO. Read on for some useful tips on how to optimise your shop for search engines.

Create an SEO-optimised online shop.

Creating an SEO-optimised online shop is a sure way to achieve a higher level of traffic and sales. First of all, it is important to take into account the SEO quality of your website address, i.e. the content must be relevant and contain correctly inserted keywords. The content of the page should also be optimised and offer unique and updated content whenever necessary. In addition, internal links should be rechecked and properly incorporated, and quality external links to your web pages should be obtained to improve organic reach. These are just a few practical actions that should be taken when creating an SEO-optimised online shop to ensure that it is well positioned for search engines.

Use the right keywords in all your descriptions and categories.

If you want to rank higher on Amazon, it is essential to make sure you choose the right keywords for each description and category. Use a keyword research tool to find the most relevant terms with the highest search volume and use them in your descriptions and categories so that your online shop appears among the first results. This will not only help you reach more potential buyers, but also increase the visibility of your product. In addition, including relevant but less used keywords can help you stand out from the competition.

Make sure all your products are correctly labelled and sorted.

The correct labelling and classification of products is crucial to achieve a good SEO ranking on Amazon. Once the products are listed, it is important to make sure they have the right labels described on their detail pages. Even the keywords should be relevant to the product. This helps optimise your search results by making it visible during a search related to your products. So make sure the fields are filled in, add relevant keywords and follow any recommendations received from Amazon about the labelling and ranking of your online shop; this will significantly improve your SEO ranking on their platform.

Promote your online shop through relevant social networks and forums.

Promoting your online shop and associated content through social media and relevant forums is a great way to improve your SEO situation. This allows you to expose your company to target audiences that share the same interests; creating more traffic, quality signals for your brand and building trust among your users. You also give your potential customers the opportunity to have direct access to relevant information about specific products and our e-commerce. Actively engaging in social media and forums can be an important step in promoting the success of your online shop with SEO.

Generate original and quality content for your blog or website.

Creating original and quality content is not only an efficient way to increase traffic to your website or blog, but it can also help you improve your ranking on Amazon. Apache OpenOffice Writer is a free and easy-to-use editor with which you can write articles and posts on different relevant topics to improve the visibility of your online shop. At the same time, writing descriptive and precise articles about your products makes it easier for the buyer to find accurate information before making a purchase decision. This generates more traffic to your shop, as well as significantly improving your SEO results on the Amazon theme.

Run effective advertising campaigns on Amazon and other search engines.

One of the most effective ways to improve the ranking of an online shop on Amazon and other search engines is to run advertising campaigns. This helps to attract the audience and promotes the products in an organised way. In addition, it can help with traffic generation within the website, which will make it more visible to users. When you run advertising campaigns you also present discounts and offers, which encourage shoppers to buy products from your online shop. Efficient strategies that include tools such as SEO and paid advertisements definitely make a difference in the performance of a successful commercial business.

If you want to improve the ranking of your online shop on Amazon, follow these tips. Create an SEO-optimised shop, use the right keywords, make sure that all products are correctly labelled and classified, promote the online shop on relevant social networks and forums and generate original quality content for the blog or website. In addition, run effective advertising campaigns on Amazon and other search engines, and by following these simple steps you can significantly improve your business' ranking on the platform!