What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

The best way to get the most out of your buyer personae

The people who buy products or services from a company are known as "buyer personas" and understanding them properly can be key to the success of a business. Here are ten ways to make the most of your buyer personas to help you increase sales and improve customer satisfaction:

Know your buyer personas: It is important to understand who your ideal customers are, what motivates them and what they care about. Do market research and ask questions of your current customers to gain valuable information.
Create detailed profiles of your buyer personas: From the information you have collected, create detailed profiles of your buyer personas, including their age, gender, income, education, interests and needs.
Tailor your marketing to your buyer personas: Use the information you have collected about your buyer personas to personalise your marketing. For example, if you know that your buyer personas like visual content, make sure to include images and videos in your marketing campaigns.
Offer solutions to your buyer personas' needs: Make sure your products or services meet the specific needs of your buyer personas. Ask your customers questions to better understand their needs and offer solutions that meet them.
Make your messages relevant: Make sure your marketing messages are relevant to your buyer personas. If you are talking to a 60-year-old, you probably don't want to use language that is too youthful.
Make your messages appealing: Make sure your marketing messages appeal to your buyer personas. Use powerful images and concise messages to grab the attention of your customers.
Offer incentives: Offer incentives to your buyer personas to buy your products or services. For example, you can offer discounts, free gifts or special promotions.
Make your buyer personas feel valued: Make sure your buyer personas feel valued and appreciated. Offer exceptional service and make your customers feel heard and understood.
Make your buyer personas feel unique: Make your buyer personas feel unique by personalising your messages and offering solutions specific to their needs. This will make them feel that you and your company really matter to them.
Maintain open communication: Maintain open communication with your buyer personas to learn about their needs and preferences. Listen to their feedback and respond effectively to improve their experience.

In short, by knowing your buyer personas well and customising your marketing and solutions according to their needs, you can get the most out of your customers and achieve greater success in your business. Put these tips into practice today and see the results!