¿Qué hace Vandelay?

Vandelay es una agencia de marketing digital en Barcelona especializada en diseño web, SEO, Google Ads, publicidad en redes sociales, community manager y servicios de inteligencia artificial. Ayudamos a empresas a destacar online, atraer clientes y aumentar ventas mediante estrategias personalizadas que combinan datos, creatividad y automatización.

¿Con qué tipo de empresas trabajáis?

Trabajamos con empresas de todos los tamaños: desde pequeños negocios locales hasta medianas empresas que buscan crecer online. Nuestros servicios están adaptados a cada tipo de negocio: ecommerce, empresas locales, clínicas, abogados, formadores, marcas personales y todo tipo de servicios que necesiten presencia digital.

¿Trabajáis solo en Barcelona o también en remoto?

Aunque nuestra oficina está en Barcelona, trabajamos con clientes de toda España y otros países. Gestionamos proyectos de forma remota con total eficiencia, manteniendo comunicación fluida y reuniones online cuando sea necesario. Si estás en Barcelona, también podemos reunirnos en persona.

¿Cómo es el proceso de empezar a trabajar con Vandelay?

El proceso es sencillo: (1) Solicitas una llamada gratuita de 15 minutos donde analizamos tu situación actual, (2) Te presentamos una estrategia personalizada con objetivos claros y acciones concretas, (3) Comenzamos a implementar las mejoras con seguimiento continuo y reportes regulares.

¿Qué tipo de resultados buscáis para los clientes?

Nuestro enfoque siempre está en generar resultados reales y medibles: más tráfico cualificado, más leads, más ventas y mejor rentabilidad de la inversión. No trabajamos con vanity metrics. Cada acción que realizamos está orientada a impactar positivamente en el negocio del cliente.

¿Cuánto tiempo tarda en verse resultados?

Depende del servicio. En publicidad digital (Google Ads, Social Ads) los resultados empiezan a verse en las primeras semanas. En SEO, los resultados suelen tardar entre 3 y 6 meses, pero son más sostenibles a largo plazo. En diseño web, el impacto es inmediato una vez lanzada la nueva versión.

What is Amazon FBA ?

FBA stands for "Fulfillment by Amazon". It is a service offered by Amazon that allows eCommerce sellers to store their products in Amazon's distribution centres and let Amazon handle the fulfilment logistics, including packaging, shipping and customer service.

Now, why should you consider using Amazon FBA to grow your eCommerce business? There are several reasons:

Increased visibility:

When you use Amazon FBA, your products become eligible for Prime shipping, which means that Amazon Prime shoppers can buy your products with free shipping and receive them quickly. This significantly increases your visibility on Amazon's website, which can result in more sales and increased exposure for your brand. In addition, Amazon has an advanced search algorithm that ranks products based on popularity, price and quality, among other factors. By using Amazon FBA, you can increase the likelihood of your products appearing at the top of search results, which increases the visibility of your products and improves sales opportunities.

Reduced workload:

Fulfilment logistics can be a daunting and time-consuming task for eCommerce sellers. By using Amazon FBA, you can significantly reduce the workload associated with fulfilling your orders. Amazon handles most logistics tasks, including warehousing, packing, shipping, and customer service, allowing sellers to focus on other areas of their business, such as customer acquisition and product line expansion. By reducing the fulfilment-related workload, you also reduce the likelihood of order fulfilment errors, which in turn increases customer satisfaction and your brand's reputation.

Improved customer experience:

By using Amazon FBA, your customers can enjoy a seamless shopping experience. Amazon takes care of the logistics and customer service, which reduces the likelihood of errors in shipping or delivery of products. In addition, Amazon offers exceptional customer service, which means that any problems or questions customers have will be resolved quickly and efficiently. This can lead to increased customer satisfaction and a higher likelihood of repeat purchases. Overall, improving the customer experience also improves your brand image and increases customer loyalty.

Now that we've talked about why you should consider using Amazon FBA, here are some tips to improve your use of Amazon FBA:

Choose the right products: Make sure the products you sell are suitable for Amazon FBA. Some products, such as large or heavy items, may have higher storage fees or shipping restrictions, which could reduce your profits.

Optimise your product listings: Make sure your product listings on Amazon are accurate and optimised for search. Use relevant keywords and provide clear and detailed descriptions of your products.
Monitor your inventory: Keep an eye on your inventory levels and make sure you always have enough stock in Amazon's distribution centres. If you run out of inventory, your products could stop appearing in search results, which could reduce your sales.

Maintain a good relationship with your customers: Even though Amazon takes care of most customer service tasks, it is still important to maintain a good relationship with your customers. Be sure to respond quickly to customer questions and comments, and consider offering excellent after-sales service, such as a money-back guarantee or exceptional customer service.
Take advantage of Amazon's analysis tools: Amazon offers a wide range of analytics tools that can help you better understand the performance of your products and your overall business. Use these tools to identify trends, opportunities and areas for improvement.
Keep prices competitive: Keep your prices competitive to ensure your products stand out on Amazon. Do market research to make sure your prices are fair and attractive to customers.
Encourage comments and reviews: Comments and reviews are an important part of the buying process on Amazon. Encourage customers to leave comments and reviews to help increase the visibility of your products and improve customer confidence.
Monitor sales metrics: Use Amazon FBA sales metrics to monitor the performance of your products and make adjustments as needed. This data will help you better understand your business and improve your Amazon sales strategy.

In conclusion, Amazon FBA is a powerful tool to grow your eCommerce business. By using this service, you can increase the visibility of your products, reduce the workload in terms of fulfilment and improve the customer experience. However, it is important to note that not all products are suitable for Amazon FBA and it is critical to maintain good customer relationships and monitor inventory effectively.

With the tips provided in this article, you can optimise your use of Amazon FBA to maximise the benefits that this tool offers. If you are looking to improve your eCommerce business, Amazon FBA is definitely an option you should consider. With its wide range of services and tools, you can improve the efficiency and effectiveness of your online business. Take advantage of all that Amazon FBA has to offer and grow your business today!