Comparison between Meta Ads, Google Ads and LinkedIn Ads
Choose the right Ads channel for your business can make the difference between scaling your sales or wasting budget.
And no, there is no single platform that works for everyone. In this article we explain how to choose between Meta Ads, Google Ads or LinkedIn Adsdepending on the type of product or service you offer, your sales cycle and the timing of your digital strategy.
In addition, you can download a free strategy guide, which we have prepared with everything you need to understand and implement an effective mix of online advertising channels for your type of business.
Why is channel choice a business decision?
This is one of the questions we get asked the most:
"Where should I invest my digital advertising budget?"
The answer is not the cheapest channel or the one used by the competition. It lies in understanding which channel fits your business model, your margins and your customer type.
Comparison between Meta Ads, Google Ads and LinkedIn Ads
| Channel | Key benefits | Best time to use it | When to avoid it |
| Meta Ads | Wide range, ideal for creating demand | Early in the funnel, when you need visibility and cold recruitment | If you sell complex services without a follow-up funnel |
| Google Ads | Active intent capture, high CTR | When your customers are already looking for what you offer (e.g. local or urgent services). | If you sell something innovative that does not yet have search volume |
| LinkedIn Ads | Segmentation by position, sector and company | Ideal for B2B, high ticket, slow decision services. | If you don't have a high LTV that justifies the cost per lead |
❌ Errores comunes al elegir una plataforma publicitaria
- Choosing by fashion
"My competition is on Google, so am I".
It may not be the most cost-effective for you. - Investing without a system behind it
It is not enough to generate clicks. Without well-designed digital recruitment funnelyou don't turn visits into opportunities. - Not measuring what matters
If you don't know how much a qualified lead costs, you can't scale profitably.
What if you combine channels?
Most companies become obsessed with "the winning channel", but if you think about it from the user's point of view - not the algorithm's - you realise that purchasing decisions do not happen in one place.
A user may discover you through an ad on Instagram.
Then Google yourself.
Read you on LinkedIn.
And finally fill in a form after receiving an email.
That is why, the key is not to choose between Meta Ads, Google Ads or LinkedIn Ads.but in understanding how to combine them intelligently according to your customer's decision cycle.
Simple example of a staged combination
- Meta Ads to attract attention:
You attract cold traffic that doesn't know you with emotional or informative visual content. - Email marketing and automation to qualify:
You filter, nurture and prepare the lead with educational content, real cases or testimonials. - Google Search or LinkedIn Ads to activate:
You re-engage the user when they search for your brand or present them with a high-value direct offer.
This flow creates an environment where each channel has a clear functionand none of them work alone.
Why does this improve performance?
- Reduces dependence on a single channelIf your Meta reach goes down or your CPCs go up on Google, you're backed up.
- Improve the user experienceYou will receive the right message, on the right channel, at the right time.
- Increases overall conversionbecause the lead does not feel pushed, but accompanied.
This is part of what we at Vandelay call:
"Full-Funnel Capture System".
It is not a single campaign, it is an ecosystem:
- Attracts → Qualifies → Activates → Closes
- Use the channels that make sense for your business.
- It is designed to climb without losing control
And above all, it continuously measures and optimisesnot on the basis of likes or impressions, but on real opportunities.
Download our free guide
To help you decide wisely, we have prepared a practical resource:
✅ Una explicación clara y directa de cómo funciona cada canal
✅ Fórmulas estratégicas para combinar canales con lógica de funnel
✅ Las 5 claves que deberías tener claras antes de invertir
✅ Los 3 errores más comunes que arruinan campañas (y cómo evitarlos)
✅ Un sistema para saber si tus campañas funcionan (y cuándo escalar)
✅ Una plantilla práctica para controlar tus métricas de captación
Need clarity on your digital recruitment strategy?
At Vandelay we work with companies looking to invest in digital advertising with focus, data and profitability.
If you are wondering which ad channel to use to scale up your businessLet's talk.
We analyse your situation.
We identify the most profitable channel.
️ Diseñamos un sistema que convierta clics en clientes.
Agenda a 30-minute meeting with our team here and we start.
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