Before starting the digitalization process for your business, the first thing you should do is get some quick training to learn how to make the most of your knowledge and help you take your business to the next level.
Social media is one of the best marketing tools available, as it has become a platform for communication that allows you to reach a wider audience.
Any business looking to go digital should consider having its business profile on major social media platforms, such as Facebook, Instagram, and WhatsApp. Your consistent presence on these platforms is what will make the difference.
Additionally, both Facebook and Instagram offer paid advertising plans that you can use to promote your product or service. If you want to be successful with your advertising campaigns, it's essential to enlist the help of a marketing agency to help you achieve a better impact.
WhatsApp is also a great tool, allowing you to have your business account and take advantage of all the app's benefits, such as having your catalog visible to your customers.
As a digital business, it's essential that you provide valuable content to your audience, as this will provide greater trust to your potential customers.
If you don't have social media profiles and are just starting out, then you need to create your image so that people know you and trust you when it comes to buying what you sell.
Since users don't have direct contact with your products, it's essential that you provide them with all the information they need. Therefore, you can create photoshoots, infographics, videos, and any other materials showcasing your products so that users feel close to them.
Having an active website and social media isn't enough to make your digital business successful. You also need to develop a content marketing strategy, taking into account different factors that make up search engine optimization, known as SEO.
Once you focus on generating valuable content, you need to know how to optimize it. This means you need to follow certain strategies to ensure your website appears among the top results on search engines like Google or Bing when a user searches for a topic related to the products you sell.
What you need is to generate traffic to your e-commerce website, and likewise, you need to use certain strategies on your social media to attract more traffic to your accounts.
This isn't an easy task, so it's essential to have the support of a marketing agency that can guide you through all of these concepts.
One of the key factors in digitizing your business is that you need to offer excellent customer service. Since your potential customers will communicate with you through your website or through instant messaging on your social media, you need to offer them quality service.
Try to respond politely to all messages, in a timely manner, and providing all the information the customer is requesting.
Additionally, as an online business, customers may be a bit hesitant to purchase a product, so it's advisable to offer various payment options to increase your trust in your business.
One of the hallmarks of any digital business is the need to analyze the behavior of its posts, its website, and its audience's interaction with it.
Create reports on purchase frequency, your customer profile, the reach of your posts, and many other factors that help you measure your business's performance.
You can use all this information to target your marketing strategies to the right audience, and even to modify what you're currently doing.
This is important because if the audience viewing your product isn't buying, then you need to redirect your strategy to another target that is interested.
Español 
Català 
English (UK) 
Français 
Português 
Deutsch