Nowadays, more and more chain shops and large businesses include gift cards in their marketing strategies. The growth of e-commerce has driven the demand for gift cards worldwide.
The potential of gift vouchers for a business is interesting. They could help you achieve goals such as: increasing your business revenue, increasing traffic to your website, and encouraging customer loyalty.
Find out more about the benefits of gift vouchers, You can then decide whether they will be part of your next marketing strategy.
What are the benefits of accepting and offering gift vouchers?
A GIFT VOUCHER is a means of payment loaded with a certain amount of money, which can be redeemed by the customer, in exchange for products or services available in the catalogue of a physical or virtual shop. They are among the favourite gift alternatives.
Forecasts indicate that gift vouchers represent an important effective marketing strategy, that you should consider in your business plan. In this part, we reveal the main benefits of offering and accepting gift vouchers.
5 reasons to offer gift vouchers
A person buys a gift voucher in order to have the security of get it right with the gift.
At the same time, the recipient will be happy to decide what to spend it on. This could happen in your establishment. Therefore, if you are a business owner, you need to be aware of the following 5 reasons to offer gift vouchers.
1.- Ease of use. Gift vouchers can be considered a means of payment liquid. They are used to shop a wide range of products from online retailers, as well as multimedia content.
2.- Comfort. A gift voucher can be purchased at any time. It is useful for resolving last-minute gift purchases, either online or in a shop.
3.- Minimum issuance and distribution costs. Regardless of whether you own a commercial establishment or an online shop, the cost of issuing and distributing gift cards is very low, in particular if the card is digital.
4.- Brand visibility. Gift cards function as an advertising medium, carrying your company colours and logo. Potential customers will visit and to bear in mind your brand.
5.- Increased traffic. This instrument increases the visits to your website. Many users of this tool have never seen the page before they go to redeem their gift.
Why accept gift vouchers?
Accepting gift cards in your shop, whether in person or online, means you can compete with other businesses offering this service. You have the possibility to issue gift cards,or to receive those from third parties for distribution. In this section we offer you more reasons to accept gift vouchers.
- High demand for. It was the article preferred on shoppers' wish lists for more than a decade, and this trend is growing.
- Sales are up. Using a gift voucher boosts the purchase of additional articles.
- Security. The likelihood of gift card fraud is minimum.
- Incentive and reward scheme. It serves to customer loyalty, by better addressing their wishes and needs.
- Reduction of returns. When the customer chooses the goods by means of his gift card, it is minor the likelihood that you will be presented with returns.
- Funding. Every time someone buys or reloads a gift voucher, you receive a payment in advance. In other words, that money is yours until you redeem it for the product.
If you need more reasons to start accepting gift cards in your shop, the GIFT WEBSITE PartyPlaneta published this infographic that summarises everything we have discussed and more:
Take advantage of the benefits of gift vouchers
Offering and accepting gift vouchers offers great advantages, so it is certainly a great way to marketing strategy. With the use of these cards, you activate the power of the recommendation, which attracts new customers. In addition, they increase profits by driving the purchase of more products.
On top of that, this system contributes to the visibility of your brand, and promotes loyal relationships with consumers. So it's time to take advantage of all the benefits offered by this payment method, to extend the reach of your business.
And if you want more tips on how to optimise your digital marketing strategy, we invite you to take a look at our blog, where we publish interesting articles on the subject every week.
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