Web Positioning in Barcelona: SEO that generates clients, not just traffic

Vandelay is a web positioning agency in Barcelona that works with a clear objective: that your business appears in Google when your potential clients search for you. We don't sell positions or promise guaranteed rankings. What we do is build a solid, measurable and results-oriented SEO strategy.

If you manage a company in Barcelona or anywhere in Spain and you need your website to work for you 24 hours a day, you are in the right place.

Our SEO methodology

SEO Audit
complete

We analyse your website, detect technical errors and opportunities for improvement to define a clear action plan to boost your visibility.

Optimisation
on-page

We improve the content, titles, structure and speed of your website so that it meets Google's criteria and captivates your visitors.

Local SEO

We position you in geolocalised searches so that your closest customers in Barcelona can easily find you when they need you.

Content
strategic

We write optimised content to attract qualified traffic and convert visitors into satisfied customers.

Optimisation
for AI (GEO)

We make your brand appear in responses from ChatGPT, Perplexity, Google AI Overviews and other AI engines. We structure your content to be cited as a source, not just indexed.

Why invest in SEO in 2026

SEO is the only digital acquisition strategy whose return accumulates over time. Unlike paid advertising, where you stop appearing the moment you cut the budget, SEO builds a permanent asset: organic visibility that continues to generate visits and leads months after the initial investment.

According to Sistrix data for the Spanish market in 2025, the first organic Google result captures 28.5% of all clicks. The second, 15.7%. From the second page onwards, visibility drops to below 1%. The difference between being in position 3 and position 13 is not a nuance: it is the difference between having an active acquisition channel and not having one.

In 2026, about 45% of Google searches generate an AI response (AI Overview) before organic results. According to research from Princeton University (KDD 2024), AI search engine optimised content receives up to 3 times more citations than non-optimised content. This means that a complete SEO strategy is no longer limited to the 10 blue links: you need to appear in ChatGPT, Perplexity and Gemini answers as well, where more and more customers are looking for solutions.

Organic growth

Average increase in qualified visits in the first 3 months

More conversions

Improved visitor-to-customer conversion rate

Get a return on your investment

Reduced investment in paid advertising by having more organic visits

Your mark on AI responses

In 2026, your customers are no longer just searching Google: they're asking ChatGPT, Perplexity and Gemini. If your business doesn't appear in those answers, you're ceding visibility to your competition.

Generative Engine Optimisation (GEO) is the discipline that gets your content to the right place at the right time. cited as a source in the responses of artificial intelligence.

How does it differ from classic SEO?

	Classic SEO	GEO
Target	Rank in Google's top 10 links	Being quoted in AI responses
How it works	Keywords, links, domain authority	Structured content, verifiable data, schema markup
Result	Clicks to your website	Your brand mentioned as a reliable source
Relation	Fundamental basis	Additional layer on top of existing SEO

What we do in Vandelay:

IA Visibility Audit - We check if your brand appears (or not) in ChatGPT, Perplexity, Google AI Overviews and Gemini for your key searches.
Structuring quotable content - We reformat your website so that AI models can extract and cite snippets: clear definitions, sourced data, comparison tables and semantic FAQs.
Advanced Schema markup - We implement structured data (FAQPage, HowTo, Article, Organisation) that facilitate the automatic understanding of your content.
Accessibility for AI bots - We configure robots.txt to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended crawling without compromising your strategy.
IA citation monitoring - We track on a monthly basis where and how AI models quote you, and adjust the strategy.

What sets Vandelay apart from other SEO agencies

Expert team

A team of professionals will be at your disposal with exclusive dedication.

Personalisation

Tailor-made strategies without templates or generic automatisms

Measurable results

Real and measurable visibility, we create a joint plan and make sure we achieve the expected results.

Accompaniment

Clear reporting and direct communication at every stage. We accompany you in the growth of your business

Let's talk about your project

Request your free audit

We will analyse your current situation and identify opportunities for improvement without obligation.

Receive your personalised plan

We present you with a tailor-made strategy with clear objectives and concrete actions.

Start gaining visibility

We implement improvements and monitor your growth with regular reports.

Frequently asked questions about SEO

¿Cuánto tiempo tarda en dar resultados el SEO?

Los primeros resultados medibles suelen aparecer entre los 3 y 6 meses. El SEO local en Barcelona tiende a mostrar resultados más rápido (2-4 meses) que el SEO nacional.

¿Cuál es la diferencia entre SEO local y SEO nacional?

El SEO local se enfoca en búsquedas con intención geográfica e incluye optimización de Google Business Profile y local pack. El SEO nacional requiere más autoridad de dominio y contenido en profundidad.

¿Trabajáis con empresas que buscan en catalán?

Sí. Hacemos keyword research en catalán, castellano e inglés. En Barcelona, un 15-20% de las búsquedas informacionales son en catalán.

¿Cómo medís el éxito de una campaña SEO?

Medimos resultados de negocio: tráfico cualificado, posiciones transaccionales, leads generados e ingresos atribuidos al canal orgánico.

¿Puedo contratar solo una auditoría SEO?

Sí. Auditorías puntuales con análisis técnico, keywords, contenidos y plan de acción. Entrega en 2-3 semanas.

¿Qué pasa si ya tengo un proveedor SEO?

Gestionamos transiciones con frecuencia. Auditamos el trabajo previo y nos aseguramos de que el cambio no afecte a tus posiciones actuales.

¿Qué es GEO o la optimización para buscadores de IA?

GEO (Generative Engine Optimization) es el proceso de optimizar tu contenido para que sea citado como fuente en las respuestas de inteligencia artificial: Google AI Overviews, ChatGPT, Perplexity o Gemini. No sustituye al SEO clásico, sino que lo complementa.

¿Necesito GEO si ya hago SEO?

Sí. El SEO clásico te posiciona en los resultados orgánicos. GEO se asegura de que tu marca también aparezca cuando un usuario pregunta a una IA. Son capas complementarias: sin buen SEO, el GEO tiene menos base; sin GEO, estás invisible en un canal de búsqueda en crecimiento.

¿Cómo sabré si mi marca aparece en respuestas de IA?

Hacemos auditorías mensuales en las que consultamos tus búsquedas clave en ChatGPT, Perplexity y Google AI Overviews, registramos si tu marca es citada y comparamos con tus competidores. Recibes un informe con la evolución y las acciones a tomar.