How to digitise your capacities
Before you start the work of digitising your business, the first thing you need to do is a quick training on how to make the most of your skills, which will help you to take your business to the next level.
How to digitise your business with e-commerce sites
Take advantage of social media
Social media is one of the best marketing tools available, as it has become a space for dissemination that allows you to reach a wider audience.
Any business looking to go digital should consider having their business profile on major social media platforms such as Facebook, Instagram and WhatsApp. Your constant presence on these platforms is what will make the difference.
In addition, both Facebook and Instagram have paid advertising plans that you can use to promote your product or service. If you want to be successful with your advertising campaigns, then it is essential that you enlist the help of a marketing agency to help you make a better impact.
In WhatsApp you also have a good tool, as you can have your company account, and take advantage of all the benefits of this application, such as having your catalogue at the sight of your customers.
How to digitise your business with valuable content
As a digital business, it is essential that you provide valuable content to your audience, as this will make you more trustworthy to your potential customers.
If you don't have social media profiles, and you are just starting out, then you need to build your image so that people know you and trust you when they buy what you sell.
As users do not have direct contact with your products, it is essential that you provide them with all the information about them. Therefore, you can make photo shoots, infographics, videos and any other material exposing your products so that users feel that they are close to them.
How to digitise your business with content marketing
With an active website and social media, it is not enough for your digital business to be successful, as you need to develop a content marketing strategy, taking into account different factors that make up search engine optimisation, known as SEO.
Once you focus on generating valuable content, you need to know how to optimise it. This means that you need to follow certain strategies so that your website is among the first results of search engines like Google or Bing when a user searches for a topic related to the products you have for sale.
What you need is to generate traffic to your e-commerce website, and in the same way, you need to use certain strategies on your social networks to drive more traffic to your accounts.
This is not an easy task, so it is essential to have the support of a marketing agency to guide you in all these concepts.
Customer service
One of the key factors in digitising your business is that you need to offer excellent customer service. As your potential customers will communicate with you through your website or through instant messaging on your social networks, you need to offer them quality service.
Try to respond politely to all messages, in a timely manner and provide all the information the customer is requesting.
In addition, being an online business, it is possible that customers may feel some mistrust when buying a product, so it is advisable to offer different payment alternatives so that your users trust your business much more.
Analytics and metrics
One of the characteristics of any digital business is that it needs to analyse the behaviour of its publications, its website and the audience's interaction with it.
Run reports on purchase frequency, customer profile, reach of your publications, as well as many other factors that help you measure the performance of your business.
You can use all this information to guide your marketing strategies to the right audience, and even to modify what you are currently doing.
This is important, because if the audience that is viewing your product is not buying, then you need to redirect your strategy to another target that is interested.
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