What does Vandelay do?

Vandelay is a digital marketing agency in Barcelona specialising in web design, SEO, Google Ads, social media advertising, community manager and artificial intelligence services. We help companies stand out online, attract customers and increase sales through personalised strategies that combine data, creativity and automation.

What kind of companies do you work with?

We work with companies of all sizes: from small local businesses to medium-sized companies looking to grow online. Our services are tailored to every type of business: ecommerce, local businesses, clinics, lawyers, trainers, personal brands and all types of services that need a digital presence.

Do you work only in Barcelona or also remotely?

Although our office is in Barcelona, we work with clients from all over Spain and other countries. We manage projects remotely with total efficiency, maintaining fluid communication and online meetings when necessary. If you are in Barcelona, we can also meet in person.

How is the process of starting to work with Vandelay?

The process is simple: (1) You request a free 15-minute call where we analyse your current situation, (2) We present you with a personalised strategy with clear objectives and concrete actions, (3) We start implementing the improvements with continuous monitoring and regular reports.

What kind of results are you looking for for your clients?

Our focus is always on generating real and measurable results: more qualified traffic, more leads, more sales and better ROI. We do not work with vanity metrics. Every action we take is geared towards positively impacting the client's business.

How long does it take to see results?

It depends on the service. In digital advertising (Google Ads, Social Ads) results start to be seen in the first weeks. In SEO, results usually take between 3 and 6 months, but are more sustainable in the long term. In web design, the impact is immediate once the new version is launched.

How to run ad campaigns on Amazon

Have you ever wondered how Amazon advertising campaigns work? Well, if so, you're in the right place! In this blog, we'll explain how to set up and run a successful Amazon advertising campaign, so read on to learn more!

Before you start, make sure you have an Amazon account and a product to promote.

Before you can start launching advertising campaigns on Amazon, you first need to register a brand with the platform. This allows you to make use of Amazon products as an affiliate and is sure to increase your earning opportunities. Also, when you register your brand to promote a specific product you will have access to specific tools to ensure that your campaign is effective. Obviously, you will need to have a registered Amazon account and a product to promote - so be well prepared before you start your journey to success with Amazon ads.

Create your campaign on Amazon's advertising platform

If you are looking to reach more people with your product, then creating an advertising campaign on Amazon is the best way to go. This platform will allow you to generate ads that reach hundreds of millions of active users around the world. Amazon offers practical tools to make the process easier for you and get the results you want. Start now by bringing your advertising concepts to life with Amazon Ads and reach new markets more easily.

Choose the type of campaign you want to create, either for products or sponsored ads.

The selection of the type of Amazon advertising campaign depends on your exact goals and the time you want to invest. If you are going to focus more on constantly adjusting your campaigns based on performance, then a manual campaign would be the best option. In this manual campaign you have to create individual ads for each keyword you have chosen and each ad group. On the other hand, if your goal is to format the ad sets all at once and not keep track of them continuously then the automatic campaign would be the best option. This automatic campaign asks the system to optimise your ad sets and ads by considering factors such as CPC, CTR and related key indicators in order to find the best possible result.

Select the budget you are willing to spend on your campaign.

When it comes to advertising your product on Amazon, selecting the right budget is a crucial decision to ensure the success of your campaign. Although you have many budget options to choose from, you should carefully evaluate how much you are willing to spend, as this will determine the reach and results of the campaign. If you take the time to select the right budget, you will have a better chance of achieving the best results from your ads placed on Amazon.

Decide how you want your ads to look and choose the images and text you will use.

A+ content optimisation is vital in deciding how your ads should look on Amazon. When choosing the image and text you want to include, make sure it is designed to be engaging and contains A+ content for users. This will help improve the results of your campaign, and contribute to a meaningful consumer experience. Carefully analyse all A+ content information, such as illustrations, descriptions and multimedia content, before running your ads for best results.

Contact Amazon technical support if you need help with your campaign.

If you need additional help with the creation or optimisation of your Amazon advertising campaign, Amazon Support is there to back you up. With a dedicated team at your service 24/7, you don't have to struggle alone to generate profitable ads for your business. And if you've run into a specific nasty problem that's preventing you from moving forward with your campaign, the support team can help you resolve it quickly! Be sure to contact them when something goes wrong and see how receiving professional assistance will make your journey much easier. Creating an advertising campaign on Amazon can be a great way to promote your product and reach potential customers. Before you start, make sure you have an Amazon account and a product to promote. Next, create your campaign on Amazon's advertising platform. Choose the type of campaign you want to create, either product or sponsored ads. Select the budget you are willing to spend on your campaign. Decide what you want your ads to look like and choose the images and text you will use. If you need help with your campaign, contact Amazon's technical support team. With a little planning and effort, you can create a successful ad campaign on Amazon that will help you increase your ad sales.