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Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.

Vandelay Services: SEO, GEO, Google Ads, social media and web design

Google AI Mode con Gemini 3.5 Flash: cómo cambia el marketing digital tras Google I/O 2026

El 19 de mayo de 2026, Google convirtió Gemini 3.5 Flash en el modelo por defecto de AI Mode. Repasamos qué cambia para el SEO, Google Ads y la estrategia

AI Max Google Ads: what's changing in September 2026 and how to prepare your campaigns

Google migrates DSA to AI Max for Search in September 2026. Official timeline, performance data and practical checklist to prepare your campaigns with Vandelay.

llms.txt: the file that teaches ChatGPT, Claude and Perplexity how to talk about your brand

The llms.txt file has crept into every technical marketing conversation in 2026. We tell you what it is, what the data says about its real impact and how to create it well.

Digital Marketing's Quantum Leap: 5 Key Trends for 2026

Digital marketing is on the brink of an unprecedented transformation. What worked this year will no longer work next year. If you're looking for the Digital Marketing Trends 2026, you have

Tired of choosing which AI to use? Make them ALL work for you at the same time

Does this situation sound familiar? You want to generate an image and they tell you to use Midjourney. You want to write a text and they recommend Claude. You have a complex logic problem and they tell you

Revolutionise your Reach! TikTok Advertising Launches Google-Style Search Campaigns

The landscape of advertising on TikTok has just changed dramatically. What was once exclusively a realm of infinite scrolling and spontaneous discovery now incorporates the active intention of the

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