Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
Generative AI report in Search Console: what it measures and how to use it
Google now displays your impressions in AI-generated views and AI Mode. We explain what the generative AI report in Search Console measures, what it doesn’t include, and how
Creating content with AI in 2026: what Adobe’s report on 16,000 creators reveals
According to Adobe’s June 2026 report on creative AI, 87% of creators using creative AI say it has accelerated the growth of their business or audience,
AI-driven traffic outperforms the rest by 54%: what this means for your business (2026 data)
AI-driven traffic outperformed all other sources by 54% in May 2026, according to Adobe Analytics. We explain, using verifiable data, why this is happening and which sectors
AI strategy in marketing: why 85% of companies still don’t have one (2026 data)
According to the Supermetrics report from July 2026, 85% of companies use AI in marketing without a formal strategy. We explain what the readiness gap is
GEO Agency in Barcelona: how to position your business on ChatGPT, Gemini and Perplexity
A practical guide to GEO (Generative Engine Optimisation): what it is, how it differs from SEO, what llms.txt is, how to measure it, and how to get ChatGPT, Gemini and Perplexity to cite your
What a digital marketing agency does (and what it cannot do)
A clear guide to what a digital marketing agency does, what services it offers, how it differs from a freelancer or an in-house team and, above all, what it cannot do
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