Having a website is a great idea to make your business or company visible and have a digital presence, so that you can attract more customers.
However, it is not enough to have a good site, but you must carry out certain strategies to help you appear among the first search results when a user searches for a term related to your services or products.
So to achieve this you need to follow certain steps and instructions, and the best thing is that you will get a lot of advantages that will help you to increase the volume of sales and conversions of your business.
How to improve web positioning?
Working on the positioning of your website is not so easy, particularly when it comes to appearing in Google's results, because they are frequently making changes and updates to their algorithm.
This means that you must keep up to date and work on your website to make it move up the SERP rankings.
If you have the help of a marketing agency it will be much easier, because they will be able to design SEO strategies that are really effective.
With this series of tips to improve your Google ranking you will start to get more traffic to your sites resulting in conversions.
Hosting
The first step in getting your page to appear in the top search results is to work on certain key aspects such as site speed and loading time.
These two factors are extremely important because they influence the user experience, and this is highly valued by Google, as well as making your visitors feel comfortable when browsing your website.
The way you can ensure that your website has a fast loading speed is to select a hosting provider that has good servers and guarantees this.
Mobile optimisation
Another feature to improve your site is to make it responsive and AMP-enabled, which are necessary to ensure that your site is also optimised for mobile devices.
This is one of the factors that Google takes into account in terms of positioning, because the idea is to provide a good user experience.
Content strategy
Once you have worked on the technical aspects of your website, then you need to start working on the content. For this, you need to come up with a strategy with your users in mind.
You need to publish content that is useful to answer what your users are searching for on Google. It is one of the most relevant practices to improve your ranking, but it is important that you know how to do it the right way.
Consider the keywords that fit the content of your website and that are most searched for by the users you want to reach. By targeting your content to those searches, you are working on getting an excellent result in the long run.
Featured Snippets
Featured Snippets are the featured snippets that are also known as Google's position zero. They appear at the top of all results, because they provide the specific answer to what the user is looking for.
There is no specific way to conquer this zero position, but you should focus on creating content that is valuable and presented in a simple way. The most common are lists, tables and paragraphs. So when generating your content, keep in mind what the user is looking for and try to come up with a concrete answer.
Internal links
One aspect that Google takes into account for web positioning is internal links. The main function of this is to direct the user to other content that may be of interest to them.
They are also necessary for positioning because having a network of internal links makes it easier for Google to understand your site and find your content.
If you are not sure how to work on your site's internal links, you need a marketing agency to provide you with all the help you can get.
Image optimisation
Images also need to be optimised for SEO, and it is a good strategy to make Google understand all the content you have on your website.
The way to achieve this is by making use of alternative text, choosing a good file name, the title of the image, setting the URL of the image and considering the surrounding words.
Of all these the most important is the alt text, and it is one of the most taken into account by Google, so be sure to include the keywords in it.
Rich Snippets
Rich Snippets are snippets that appear in the form of boxes with extended information about your page. They are placed in the position of your site in a given search.
They are important because they include the most detailed and relevant information about your site. They contain the title, a short description and the URL of the site. To make these snippets appear below your web page result, you must configure your pages with the Schema code snippets.
Off-page SEO strategies
The strategies mentioned above are the ones you can control on your website, so they are considered as on-page SEO. However, you should also take into account off-page SEO because it is just as important to increase your authority in the market.
The best thing you can do is to implement a link building strategy, which consists of creating a network of links so that users are directed to your pages. This is important for Google because the more quality links your pages have, the more relevant your site is in the market.
In this sense, you need to get quality links, and those that you can get on your own merit are preferable, so you need to look for or propose partnerships with other quality sites.
Alos read:https://es.godaddy.com/blog/que-es-posicionamiento-seo/
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