Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
EU AI Act: what transparency obligations will affect your marketing from August 2026
Article 50 of the EU AI Act comes into force on 2 August 2026. We explain, with the legislation to hand, what obligations
Agent-based commerce: how to prepare your brand for AI to make purchases on behalf of your customers by 2026
Agent-based commerce involves AI agents that research, compare and make purchases on the user’s behalf. We explain what’s happening in 2026 and what the data from McKinsey and IBM reveals
AI-powered conversational marketing: WhatsApp and chatbots that sell for you in 2026
AI-powered conversational marketing is turning WhatsApp and messaging into a measurable sales channel. We’ll explain what has changed with Meta’s new 2026 policy and
Authentic marketing with AI: why transparency is your greatest asset in 2026
Authentic AI-driven marketing is gaining ground in 2026: consumers are wary of synthetic content and value transparency. Data from Artlist, WARC and Incubeta, and a roadmap
Social commerce in 2026: how AI turns your social media into your best sales channel
Social commerce is growing in Spain, and AI is boosting sales on social media. Data from IAB Spain 2026 and a practical roadmap for your brand.
Generative Engine Optimisation (GEO): how to get AI to mention your brand in 2026
Generative Engine Optimisation (GEO) determines whether ChatGPT, Gemini and AI Overviews mention your brand. A practical guide, backed by verified data, to get you started in 2026.
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