Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
Measuring marketing with AI: why last-click attribution is dead in 2026
AI-powered marketing measurement is replacing last-click attribution. Data from the State of Data 2026 report and practical tips for measuring what really matters
DES 2026: 5 signs pointing to the future of marketing with artificial intelligence
DES 2026, Spain’s largest business technology event, highlights how AI-powered marketing is transforming ROI, data and the customer experience. These are
Ad Context Protocol (AdCP): the open standard set to transform programmatic advertising in 2026
AdCP is the first open standard for AI-powered programmatic advertising. We explain what the Ad Context Protocol is, who is behind it, and what changes it will bring for your brand in 2026.
ChatGPT Ads Manager: why OpenAI’s self-service platform is set to revolutionise digital advertising in 2026
OpenAI is opening up advertising on ChatGPT to any advertiser via its new self-service Ads Manager. What’s changing, what’s on offer, and how to get ready.
Google Marketing Live 2026: Ask Advisor, Conversational Ads and the new agent-based advertising
Google Marketing Live 2026 has unveiled Ask Advisor, Conversational Discovery Ads, Business Agent for Leads and AI-powered Shopping Ads. We take a look at what this means for your campaigns and how you can prepare.
Meta to overtake Google in advertising revenue by 2026: what this means for your ad strategy
Google’s reign as the advertising giant has come to an end. For the first time since the advent of digital advertising as we know it, Meta is set to overtake Google in advertising revenue
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