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Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
GA4 AI Assistant Channel: how to measure traffic from ChatGPT, Gemini and AI in 2026
Google Analytics 4 now separates visits from AI assistants into a new ‘AI Assistant’ channel. We explain what it measures, its limitations and how to get started
Google’s AI Overviews: just how much traffic are they really taking away from you (and how to regain visibility in 2026)
According to Ahrefs, Google’s AI Overviews reduce the number of clicks by up to 34.5%, and with an AI summary, only 8% of visitors click through, compared to
Advertising spend in 2026: what the data from Dentsu reveals and how to allocate your SME’s budget
Global advertising spend is set to reach nearly 1.06 trillion dollars in 2026 and will grow by 5%, according to Dentsu. We analyse the data by channel, what the 'algorithmic era' is, and how
Platform properties in Search Console: track your Instagram, TikTok, X and YouTube posts on Google
Google has launched platform properties in Search Console: you can now see which searches lead to your Instagram, TikTok, X and YouTube posts. What it measures, how to verify it
Generative AI report in Search Console: what it measures and how to use it
Google now displays your impressions in AI-generated views and AI Mode. We explain what the generative AI report in Search Console measures, what it doesn’t include, and how
Creating content with AI in 2026: what Adobe’s report on 16,000 creators reveals
According to Adobe’s June 2026 report on creative AI, 87% of creators using creative AI say it has accelerated the growth of their business or audience,
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