Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
How to use data analytics tools to optimise your campaigns
Are you looking for new and better ways to optimise your marketing campaigns? Do you want to know how you can increase your performance while minimising costs? If so, then data analytics
Benford's law in marketing
Benford's Law is a useful tool for assessing the quality and authenticity of online marketing and advertising data. In digital marketing, Benford's Law
How to improve the user experience on your website
Businesses of all sizes are concerned with providing a great experience for their users online. This means delivering relevant content, respecting user privacy, and making
How to use Amazon metrics to measure the success of your strategies
When it comes to measuring your success as a brand, it's important to have a clear and accurate understanding of the performance of your marketing strategies. Fortunately, Amazon provides tools rich in
The "As a service" revolution
In recent years we have seen how the world of technology has expanded into our lives. In order to keep up with all these innovations, it is vital to understand and
Differences between Inbound Marketing and Outbound Marketing
What are the advantages and disadvantages of Inbound Marketing versus Outbound Marketing? This question is crucial to building an effective marketing campaign. Both types of campaigns have their
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