Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
Advertising spend in 2026: what the data from Dentsu reveals and how to allocate your SME’s budget
Global advertising spend is set to reach nearly 1.06 trillion dollars in 2026 and will grow by 5%, according to Dentsu. We analyse the data by channel, what the 'algorithmic era' is, and how
Platform properties in Search Console: track your Instagram, TikTok, X and YouTube posts on Google
Google has launched platform properties in Search Console: you can now see which searches lead to your Instagram, TikTok, X and YouTube posts. What it measures, how to verify it
Generative AI report in Search Console: what it measures and how to use it
Google now displays your impressions in AI-generated views and AI Mode. We explain what the generative AI report in Search Console measures, what it doesn’t include, and how
Creating content with AI in 2026: what Adobe’s report on 16,000 creators reveals
According to Adobe’s June 2026 report on creative AI, 87% of creators using creative AI say it has accelerated the growth of their business or audience,
AI-driven traffic outperforms the rest by 54%: what this means for your business (2026 data)
AI-driven traffic outperformed all other sources by 54% in May 2026, according to Adobe Analytics. We explain, using verifiable data, why this is happening and which sectors
AI strategy in marketing: why 85% of companies still don’t have one (2026 data)
According to the Supermetrics report from July 2026, 85% of companies use AI in marketing without a formal strategy. We explain what the readiness gap is
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