Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
New Google Ads terms: AI can now generate your adverts (and you remain responsible)
The new Google Ads terms and conditions came into force on 1 July 2026 and authorise AI to format, select and generate your adverts. We explain this, with
Local SEO with AI in 2026: how to get ChatGPT and Google AI Mode to recommend your business
Local SEO using AI is no longer just a theory: 45% of consumers are asking AI tools for recommendations on local businesses, compared with 6% a
AI-powered influencer marketing in 2026: what changes when you work with human and virtual creators
AI-powered influencer marketing is booming: a sector that is set to reach nearly 32,550 million dollars in 2025, according to Influencer Marketing Hub, with virtual creators already
Voice search in 2026: how to optimise your marketing for Alexa, Google Assistant and AI
Voice search already accounts for around 27% of queries, and the majority are local. We’ll show you, with verifiable data, how to optimise your marketing and SEO to
First-party data: the foundation of AI-powered marketing in 2026
Although Google will continue to use third-party cookies from 2025, first-party data will form the basis of AI-powered marketing in 2026. We explain what they are and what the
Search everywhere: why your brand will no longer be competing solely on Google in 2026
By 2026, your customers will be searching on TikTok, Amazon, Reddit and ChatGPT, not just on Google. We explain what ‘search everywhere’ is, what the verifiable data tells us, and
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