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Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
I see on Google Ads: how to create AI-generated videos from your product photos (and when it’s not a good idea)
Google has integrated Veo, its AI-powered video model, into Google Ads: you can now turn up to three product photos into 10-second videos for YouTube without
AI-powered email marketing in 2026: automation that generates 30% of revenue from 2% of emails sent
AI-powered email marketing is at its peak in 2026: according to Omnisend, automated emails account for just 2% of all emails sent but generate nearly 30% of the
GA4 AI Assistant Channel: how to measure traffic from ChatGPT, Gemini and AI in 2026
Google Analytics 4 now separates visits from AI assistants into a new ‘AI Assistant’ channel. We explain what it measures, its limitations and how to get started
Google’s AI Overviews: just how much traffic are they really taking away from you (and how to regain visibility in 2026)
According to Ahrefs, Google’s AI Overviews reduce the number of clicks by up to 34.5%, and with an AI summary, only 8% of visitors click through, compared to
Advertising spend in 2026: what the data from Dentsu reveals and how to allocate your SME’s budget
Global advertising spend is set to reach nearly 1.06 trillion dollars in 2026 and will grow by 5%, according to Dentsu. We analyse the data by channel, what the 'algorithmic era' is, and how
Platform properties in Search Console: track your Instagram, TikTok, X and YouTube posts on Google
Google has launched platform properties in Search Console: you can now see which searches lead to your Instagram, TikTok, X and YouTube posts. What it measures, how to verify it
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