Blog
Welcome to our knowledge centre. We share the same data-driven strategies we use for our clients, helping you connect with your audience and turn every action into real growth.
First-party data: the foundation of AI-powered marketing in 2026
Although Google will continue to use third-party cookies from 2025, first-party data will form the basis of AI-powered marketing in 2026. We explain what they are and what the
Search everywhere: why your brand will no longer be competing solely on Google in 2026
By 2026, your customers will be searching on TikTok, Amazon, Reddit and ChatGPT, not just on Google. We explain what ‘search everywhere’ is, what the verifiable data tells us, and
Short-form video in 2026: the content with the highest ROI (and how AI makes it accessible to your SME)
According to HubSpot, short-form video is the content with the highest ROI in 2026. We explain the verifiable figures and how AI enables your SME to produce it with
EU AI Act: what transparency obligations will affect your marketing from August 2026
Article 50 of the EU AI Act comes into force on 2 August 2026. We explain, with the legislation to hand, what obligations
Agent-based commerce: how to prepare your brand for AI to make purchases on behalf of your customers by 2026
Agent-based commerce involves AI agents that research, compare and make purchases on the user’s behalf. We explain what’s happening in 2026 and what the data from McKinsey and IBM reveals
AI-powered conversational marketing: WhatsApp and chatbots that sell for you in 2026
AI-powered conversational marketing is turning WhatsApp and messaging into a measurable sales channel. We’ll explain what has changed with Meta’s new 2026 policy and
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